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# Cheeseburger Rice Balls
This Japanese Onigiri Rice Ball Contains the Contents of a Burger

By Laura McQuarrie | Published 2014-07-28 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/onigiri-rice-ball
References: [en.rocketnews24](http://en.rocketnews24.com/2014/07/28/if-an-onigiri-and-a-cheesegurger-had-a-baby-itd-be-a-bakudan-musubi/)

Just as there's [sushi pizza](https://www.trendhunter.com/trends/sushi-bakes) that mixes eastern and western cuisine, Japan now has an onigiri rice ball that's filled with things that you would find on a cheeseburger. From the outside, the Bakudan Musubi Bacon Cheese Hamburg looks pretty much identical to any other rice ball wrapped in a sheet of nori, but the real surprise comes when you go to take a bite, since the rice ball's filling includes pepper mayo, cheese, hamburger meat, bacon and a [sunny-side-up egg](https://www.trendhunter.com/trends/wafu-hanjuku-tsukimi-zeppin-cheesenburger).

The snack is available from Japanese convenience stores and although these kinds of onigiri snacks can usually be consumed right after grabbing them off of a shelf, this particular [cheeseburger onigiri](https://www.trendhunter.com/trends/stan-onigiri-purse) can be microwaved and enjoyed warm, just like a real burger that's had its buns replaced with rice.

## Trend Insights (Trend Hunter)

- Score: 4.7/10
- Popularity: 50% | Activity: 82% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial
- Top markets: Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What Makes This Trend Stand Out

- **Fusion Cuisine:** Opportunity for creating innovative food combinations that blend different culinary traditions.
- **Convenience Store Innovation:** Potential for developing unique and unexpected snack options in convenience stores.
- **Microwavable Snacks:** Room for creating convenient and ready-to-eat microwaveable food products.

### Sectors Adopting This

- **Food and Beverage:** Sector that can explore new taste profiles and combinations to cater to adventurous eaters.
- **Convenience Stores:** Industry with the potential to offer novel and indulgent snack choices to attract customers.
- **Frozen Food:** Segment that can develop innovative microwavable options to satisfy consumers looking for quick meals.

## Related on Trend Hunter

- [Satisfying Rice-Made Bun Burgers](https://www.trendhunter.com/trends/7eleven-rice-burger.md)
- [Cheesy Habanero Rice Burgers](https://www.trendhunter.com/trends/spicy-double-cheese-rice-burger.md)
- [Deconstructed Cheeseburger Bowls](https://www.trendhunter.com/trends/cheese-burger-don.md)
- [Anime-Inspired Onigiri Snacks](https://www.trendhunter.com/trends/poke-ball-snacks.md)
- [Three-Ingredient Rice Burgers](https://www.trendhunter.com/trends/burger-king-pickleball-burger.md)
- [Online Rice Burger Shops](https://www.trendhunter.com/trends/mos-rice-burger.md)
- [Hybrid Regional Cuisine Burgers](https://www.trendhunter.com/trends/kyoto-whopper.md)
- [Mochi Rice Cake Burgers](https://www.trendhunter.com/trends/tsukimi-mocchi-teriyaki-ginger-burger.md)
- [Fast-Food Croquette Burgers](https://www.trendhunter.com/trends/croquette-burgers.md)
