# Distracted Driver Campaigns The Onida Mobile Ads Want You to Steer Clear of Phones While Driving By Amelia Roblin | Published 2011-02-10 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/onida-mobile-ads References: [adsoftheworld](http://adsoftheworld.com/media/print/onida_mobiles_boss) & [mccannworldgroup](http://www.mccannworldgroup.com/our-work/) I'd love to have that special someone on the hood of my car with a bottle of champagne, yet these Onida Mobile ads by the [McCann Worldgroup](https://www.trendhunter.com/trends/metaverse-boutique) suggest the obvious [driver safety issues](https://www.trendhunter.com/trends/where-have-you-been) associated with this scenario. Promoting roads that are free of cellphone usage while operating motor vehicles, this campaign equates speaking with your mom, your boss or your girlfriend on your mobile phone to having them block the sight of the street in front of you. Highlighting a major cause of collisions, the Onida Mobile ads would probably rather see your spouse in the car than have him on your mind. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 58% | Activity: 33% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What Makes This Trend Stand Out - **Distracted Driving Awareness:** Opportunity for developing campaigns and technologies to raise awareness about the dangers of distracted driving. - **Mobile Phone Addiction:** Potential for innovative solutions to combat mobile phone addiction while driving. - **Safe Driving Initiatives:** Growing demand for products and services that promote safe driving habits and reduce distractions. ### Sectors Adopting This - **Automotive:** Opportunity for automakers to integrate advanced safety features that minimize the impact of distracted driving. - **Mobile Devices:** Need for technology companies to develop tools and applications that discourage mobile phone use while driving. - **Advertising and Marketing:** Opportunity for advertising agencies to create impactful campaigns that promote responsible driving and discourage phone use. ## Related on Trend Hunter - [Hands-Free Driving Campaigns](https://www.trendhunter.com/trends/passenger-princess.md) - [Distraction-Free Flip Phones](https://www.trendhunter.com/trends/consumer-cellular.md) - [Minimizing Phone Usage Initiatives](https://www.trendhunter.com/trends/heinekens-latest-campaign.md) - [Swapped Phone Campaigns](https://www.trendhunter.com/trends/kitkat-phone-break.md) - [Car Safety-Promoting PSAs](https://www.trendhunter.com/trends/never-happens-campaign.md) - [Sober Driving Beer Campaigns](https://www.trendhunter.com/trends/when-you-drive-never-drink-1.md) - [Mobile Device Addiction Campaigns](https://www.trendhunter.com/trends/mobile-device-addiction.md) - [Road Safety Spirit Campaigns](https://www.trendhunter.com/trends/captain-of-the-night-campaign.md) - [Travel-inspired Brand Campaigns](https://www.trendhunter.com/trends/road-and-beyond.md)