# E-Commerce Streamlined Product Reviews Amazon Adds a One-Tap Review System to Encourage Reviews By Daniel Johnson | Published 2019-09-16 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/onetap-review References: [techcrunch](https://techcrunch.com/2019/09/13/amazon-tests-a-one-tap-review-system-for-product-feedback/) & [aboutamazon](https://www.aboutamazon.com/) [Amazon](https://www.trendhunter.com/trends/ai-feature) is testing a feature that will give customers the ability to leave a one-tap review. The new review system was created in order to get more Amazon customers to leave reviews. The new one-tap review system will be able to be accessed in users' “Your Orders” page, or also on the “Write a Review” section. The system works by a customer selecting a star rating, and then is subsequently presented a check mark to confirm a rating. However only ratings from verified purchasers will be used to determine overall ratings for a product. The more users rate products, the more accurate ratings will be. This is why making the review process as simple as possible will benefit the [e-commerce service](https://www.trendhunter.com/trends/amazon-interests), by proving consumers with more accurate information. Image Credit: Shutterstock ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 27% | Activity: 32% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Market](https://www.trendhunter.com/market) ## Key Themes ### What's Driving This Trend - **Simplified Product Reviews:** Streamlining the review process with one-tap ratings can encourage more customers to leave reviews. - **Accurate User Ratings:** Using ratings from verified purchasers can improve the accuracy of overall product ratings. - **Enhanced Consumer Information:** Simplifying the review process can provide consumers with more accurate information about products. ### Who This Affects Most - **E-commerce:** Simplified product reviews can benefit e-commerce platforms by increasing the amount of accurate information available to customers. - **Product Review Platforms:** Streamlining the review process can improve the user experience on product review platforms, making it easier for customers to leave feedback. - **Consumer Electronics:** Implementing a one-tap review system can enhance the consumer experience in the consumer electronics industry by simplifying the process of leaving feedback. ## Related on Trend Hunter - [AI-Fuelled Review Summaries](https://www.trendhunter.com/trends/ai-feature.md) - [Streamlined Review Collection Tools](https://www.trendhunter.com/trends/starhaze.md) - [Ecommerce Product Feedback Platforms](https://www.trendhunter.com/trends/testsquared.md) - [AI Customer Review Helpers](https://www.trendhunter.com/trends/ai-customer-review.md) - [AI-Powered Shopping Experts](https://www.trendhunter.com/trends/aipowered-shopping-experts.md) - [Digital Review Platforms](https://www.trendhunter.com/trends/digital-products.md) - [Collaborative Shopping Tools](https://www.trendhunter.com/trends/consult-a-friend.md) - [Integrated E-Commerce Apps](https://www.trendhunter.com/trends/buy-with-prime-for-shopify.md) - [Online Storefront Labels](https://www.trendhunter.com/trends/frequently-returned.md)