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# Animal Vlogger Onesies
Ardene Collaborated with YouTuber LaurDIY on a Onesie Collection

By Laura McQuarrie | Published 2017-12-08 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/onesie-collection
References: [ardene](https://www.ardene.com/ca/en/laurdiy-flamingo-onesie/195847-8A.html?dwvar_195847-8A_color=8A-AP02237&cgid=8-8-7-LaurDIY-onesies#start=1)

In collaboration with the Canadian clothing, footwear and accessories retailer Ardene, Lauren Riihimaki—better known as LaurDIY on YouTube—launched a fun-spirited animal onesie collection.

The exclusive LaurDIY x Ardene sleepwear collection released in time for the holiday season features Japanese-inspired characters, such as unicorns, narwhals, flamingos and pandas. The comfort-focused fleece onesies boast long sleeves with zipper closures, ribbed ankles and wrists, making for a cozy, cute and comfortable way for consumers to keep warm this winter.

To promote the launch of the LaurDIY x Ardene onesie collection, Ardene held two meet-up events in both Toronto and Montreal, where fans of the DIY-obsessed YouTube influencer could take a selfie with LaurDIY herself and enjoy a range of in-store celebrations with the retailer.

## Trend Insights (Trend Hunter)

- Score: 2.4/10
- Popularity: 38% | Activity: 26% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Gen Alpha
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding)

## Key Themes

### What's Driving This Trend

- **Youtube Influencer Collaborations:** Clothing retailers can partner with YouTube influencers to create exclusive collections that appeal to a younger audience.
- **Character-themed Sleepwear:** Fleece onesies featuring fun and cute characters from different cultures and countries could be a hit with consumers.
- **In-store Meet-up Events:** Hosting in-store events with popular influencers can attract a younger demographic to physical retail locations.

### Who This Affects Most

- **Fashion Retail:** Clothing and accessories retailers can leverage collaborations with YouTube influencers to drive sales and boost brand awareness.
- **Sleepwear Market:** There is a potential opportunity for a sleepwear brand to introduce a character-themed onesie collection that appeals to consumers of various age groups and preferences.
- **Retail Events:** Retailers can create meaningful experiences for consumers and build brand loyalty by hosting in-store events and meet-ups.

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