# Sacrilegious Fashion Spreads The Ones2Watch 'The Kill' Editorial by Jeremy Williams By Tiana Reid | Published 2010-07-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/ones2watch-the-kill References: [theones2watch](http://www.theones2watch.com/newwave/2553) & [photojw](http://www.photojw.com) The Ones2Watch 'The Kill' editorial features a slew of sacrilegious imagery. Styist Toyo Tsuchiya outfitted models Shaun Haugh from Red Model Management and Thomas Hassler from [Fusion Models](https://www.trendhunter.com/trends/best-skincare) in avant-garde pieces by designers including Robert Geller, Zana Bayne for CHRISHABANA and Enza Costa. Think punk rock meets haute couture. Photographer Jeremy Williams kept it classic by exclusively shooting with [black-and-white film](https://www.trendhunter.com/trends/jiyongkim-fw25). Thank the lord for this thought-provoking editorial. **Implications** - One of the best ways a company can generate attention for its products is by investing in a [deliberately controversial ad campaign](https://www.trendhunter.com/trends/mwcurated). By attaching its brand name to an abrasive and untraditional ad campaign, the company establishes itself as one that eschews convention in favor of ingenuity. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 33% | Activity: 8% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Key Themes Behind This Trend - **Controversial Advertising:** Companies can generate attention and establish themselves as innovative by investing in deliberately controversial ad campaigns. - **Avant-garde Fashion:** Avant-garde fashion combines elements of punk rock and haute couture, offering disruptive innovation opportunities in the fashion industry. - **Black-and-white Photography:** The use of black-and-white film in photography can create classic and thought-provoking visuals, presenting opportunities for innovation in the photography industry. ### Where This Applies - **Advertising:** The advertising industry can embrace controversial approaches to grab attention and exhibit innovation in ad campaigns. - **Fashion:** The fashion industry can explore avant-garde styles that bridge the gap between punk rock and haute couture, fostering disruptive innovation in fashion design. - **Photography:** The photography industry can experiment with black-and-white film and classic aesthetics to create thought-provoking visuals, opening doors for innovative photography techniques. ## Related on Trend Hunter - [Subculture-Themed Generational Fashion](https://www.trendhunter.com/trends/wildest-ones-yet.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Cinematic Thriller-Inspired Runways](https://www.trendhunter.com/trends/jw-anderson-fw-2024.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Provocative Guerrilla Campaigns](https://www.trendhunter.com/trends/mwcurated.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Naughty Holiday Campaigns](https://www.trendhunter.com/trends/diesels-xxxmas.md) - [Edgy Backpack-Centric Fashion Shows](https://www.trendhunter.com/trends/at-the-edge-of-time.md) - [Celebrity-Backed Luxury Menswear Campaigns](https://www.trendhunter.com/trends/luxury-menswear-campaign.md)