# Mad Lady Pictorials The Ones2Watch 'Le Fous' Fashion Editorial by Axl Jansen By Tiana Reid | Published 2010-06-30 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/ones2watch-le-fous References: [theones2watch](http://www.theones2watch.com/newwave/2462) & [axljansen](http://www.axljansen.com/) The Ones2Watch 'Le Fous' editorial channels mad lady couture in the editorial shot by Axl Jansen. Stylist Reben Debuck chose pieces exclusively by Dries Van Noten to create the ultimate [fashion photo shoot](https://www.trendhunter.com/trends/contemporary-femininity) with [grandma-inspired prints](https://www.trendhunter.com/trends/paranoid-fw25). Hair stylist Kim Chincholle created afro-esque dos, while makeup artist Bea Bardat made the most of [animalesque face paints](https://www.trendhunter.com/trends/il-pranzo-campaign). Click through the gallery to view more from the Ones2Watch 'Le Fous' editorial. **Implications** - With the bevy of contemporary designs coming out each day, modern consumers are looking for ways to stay connected to simpler times. Products that feature a classic aesthetic are appealing to those who want a reminder of days without responsibilities. In order to stay on top, a company could integrate a nostalgic element into their products. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 58% | Activity: 75% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What's Driving This Trend - **Classic Aesthetic:** Opportunity for companies to integrate a nostalgic element into their products. - **Contemporary Designs:** Opportunity to cater to modern consumers seeking innovative and unique designs. - **Mad Lady Couture:** Opportunity to explore avant-garde fashion styles and unconventional aesthetics. ### Who This Affects Most - **Fashion:** Fashion brands can tap into the demand for classic aesthetic and contemporary designs. - **Beauty:** Beauty brands can explore unique makeup and hairstyling inspired by mad lady couture. - **Art:** Artists can experiment with avant-garde styles and bring unconventional aesthetics to life. ## Related on Trend Hunter - [Subculture-Themed Generational Fashion](https://www.trendhunter.com/trends/wildest-ones-yet.md) - [Wild Animal-Decorated Gowns](https://www.trendhunter.com/trends/schiaparelli-lion-head.md) - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Archetypal Fashion Debuts](https://www.trendhunter.com/trends/la-famiglia-collection.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md)