# Hair Transformation Editorials Ones2watch 'Come as You Are' Features Wide-Ranging 'Dos By Tiana Reid | Published 2010-08-01 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/ones2watch-come-as-you-are References: [theones2watch](http://www.theones2watch.com/newwave/2657) & [davidschulze](http://www.davidschulze.com) What brings The Ones2Watch 'Come as You Are' editorial together are the eccentric hairdos. Models Ava, Mia (Elite New York), Gloria (1 Model Management), Juliana (Ford Models) Lindsey (Next Models NY), and Stephanie (Rocket Garage) take on a great deal of personality in [hair looks](https://www.trendhunter.com/trends/styling-expansion-line) like [slicked-back femme combovers](https://www.trendhunter.com/trends/nova-arts-salon), high-top buns, stick-straight tresses and Marilyn Monroe-esque locks. The brains behind this shoot were photographer David Schulze, stylist Catherine Newell-Hanson, hair stylist Jordan M of Susan Price, Inc. and makeup artist Tracy Alfajora. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 96% | Activity: 84% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### What Makes This Trend Stand Out - **Eccentric Hairdos:** Disruptive innovation opportunity: Develop new hair products and styling techniques to cater to the demand for unique and daring hairdos. - **Slicked-back Femme Combovers:** Disruptive innovation opportunity: Create innovative hair products that offer long-lasting hold and shine for slicked-back hairstyles. - **High-top Buns:** Disruptive innovation opportunity: Design new hair accessories and tools to simplify the process of styling high-top buns and create different variations. ### Sectors Adopting This - **Fashion Photography:** Disruptive innovation opportunity: Develop new photography techniques and equipment to capture unique and visually striking hair transformations. - **Hair Care Products:** Disruptive innovation opportunity: Create innovative hair care products that are specifically formulated to enhance and maintain the various hair transformations showcased in editorials. - **Beauty and Makeup:** Disruptive innovation opportunity: Invent new makeup techniques and products that complement the diverse range of hairdos featured in editorials. ## Related on Trend Hunter - [Expressive Hair Campaigns](https://www.trendhunter.com/trends/main-character-hair.md) - [Educational Hair Stylist Collectives](https://www.trendhunter.com/trends/stylist-collective.md) - [Inclusive Hair-Styling Campaigns](https://www.trendhunter.com/trends/myhairamimodo.md) - [AI-Based Salon Try-Ons](https://www.trendhunter.com/trends/perfect-corp.md) - [Musical Haircare Campaigns](https://www.trendhunter.com/trends/acidic-bonding-concentrate.md) - [Athlete Hair Campaigns](https://www.trendhunter.com/trends/athlete-hair-campaigns-schwarzkopf-professionals-up-your-hair-game-celebrat.md) - [Hair Hotline Campaigns](https://www.trendhunter.com/trends/john-frieda-hot-hair-hotline.md) - [Expression-Focused Haircare Lines](https://www.trendhunter.com/trends/guido-palau.md) - [Styling-Focused Hair Collections](https://www.trendhunter.com/trends/nexxus-styling-collection.md)