# Exclusive Space-Themed Phones The 'Star Wars' OnePlus 5 Coincides with the Latest Film's Release By Riley von Niessen | Published 2018-01-08 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/oneplus-5 References: [forbes](https://www.forbes.com/sites/ewanspence/2017/12/13/oneplus-5t-last-jedi-special-edition/#dc90e9691fb9) & [theverge](https://www.theverge.com/circuitbreaker/2017/12/4/16732826/oneplus-5t-star-wars-edition-the-last-jedi) In India, 'Star Wars: The Last Jedi' made its debut on December 14th, which prompted the release of a limited edition [OnePlus](https://www.trendhunter.com/trends/oneplus-12r-genshin-impact-edition) 5 phone, which honors the themes that are presented in the highly anticipated film. In order to maintain a minimal aesthetic, the Star Wars branding is rather subtle, with the franchise's logo featured on the back of it, and the button on the side boasting a vivid hue of crimson red. When the device is on, there's more of a Star Wars theme, with the default wallpaper featuring the portrait of a stromtrooper. As [The Verge](https://www.trendhunter.com/trends/the-verge-sony-giveaway) reports, "This isn’t the first time there's been a Star Wars phone released ahead of a film. Last year, Japan's [SoftBank](https://www.trendhunter.com/trends/chord-signalling) unveiled two Sharp phones with light and dark-side designs for the release of Rogue One." ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 19% | Activity: 37% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What's Driving This Trend - **Limited Edition Film-themed Tech:** Exclusive tech releases tailored to events surrounding popular media releases are gaining popularity as a marketing strategy. - **Subtle Branding in Design:** Brands are exploring more tasteful and discrete ways of incorporating logos and brand elements into product design. - **Themed Consumer Electronics:** Brands are catering to niche markets by creating limited edition and themed electronics for dedicated fan bases. ### Who This Affects Most - **Smartphone Manufacturing:** Smartphone manufacturers have an opportunity to create buzz around their products by releasing limited edition and themed phones. - **Film and Entertainment:** The entertainment industry could form partnerships with tech companies to release exclusive merchandise to coincide with movie releases. - **Consumer Electronics and Technology:** The tech industry could create a new line of products catered towards specific franchises or events as a means of differentiation from competitors. ## Related on Trend Hunter - [Collaboration Sci-Fi Tech Accessories](https://www.trendhunter.com/trends/star-wars-x-casetify-collection.md) - [Fantastical Edition Phones](https://www.trendhunter.com/trends/15-pro-game-of-thrones.md) - [Anime-Inspired Smartphones](https://www.trendhunter.com/trends/oneplus-12r-genshin-impact-edition.md) - [Sci-Fi-Themed Televisions](https://www.trendhunter.com/trends/c2-oled-evo-tv.md) - [Sci-Fi Series Tech Accessories](https://www.trendhunter.com/trends/casetify-star-wars-day.md) - [Sci-Fi Smartphone Grips](https://www.trendhunter.com/trends/popsockets-dimensionals-star-wars.md) - [Wizard-Themed Edition Smartphones](https://www.trendhunter.com/trends/wizardthemed-edition-smartphone.md) - [Space-Themed Flip Phone Sets](https://www.trendhunter.com/trends/pop-mart-x-samsung-galaxy-z-flip6.md) - [Sci-Fi-Themed Tech Accessories](https://www.trendhunter.com/trends/the-mandalorian-x-casetify.md)