# Free-Spirited Photoshoots The O'Neill Holiday 2011 Lookbook Features Native American Styles By Chalaine Mantha | Published 2011-04-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/oneill-holiday-2011-lookbook References: [sassisamblog](http://www.sassisamblog.com/2011/04/09/elyse-taylor-oneill-holiday-2011-lookbook/) & [oneill](http://www.oneill.com/) The O’Neill Holiday 2011 lookbook is like a breath of fresh air. The gorgeous catalog features model Elyse Taylor in the wild outdoors enjoying all that nature has to offer. The photos are naturally lit and feature shots in meadows, forests and beaches. Elyse Taylor can be seen relaxing in trees, taking a horse for a walk and looking effortlessly fabulous. The O’Neill Holiday 2011 lookbook features clothes from the line’s upcoming collection. The styles worn by Elyse Taylor are comfy, cozy and perfectly oversized. The collection has a Native American vibe that can be seen throughout the lookbook. Taylor’s long hair is styled in loose waves and fish braids that complement the clothing perfectly. Her makeup is earthy and natural, just like the beautiful O’Neill collection. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 80% | Activity: 51% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Outdoor Fashion Photography:** Disruptive innovation opportunity: Develop a platform that connects photographers, models, and outdoor enthusiasts to create unique outdoor fashion shoots. - **Native American Style:** Disruptive innovation opportunity: Collaborate with Indigenous artisans to create sustainable and ethical fashion lines inspired by Native American culture. - **Effortless Cozy Fashion:** Disruptive innovation opportunity: Incorporate sustainable materials and eco-friendly manufacturing processes to create comfortable and oversized clothing for a growing market interested in conscious fashion choices. ### Who This Affects Most - **Fashion Photography:** Disruptive innovation opportunity: Develop automated editing software that can quickly enhance outdoor fashion photographs and improve image quality, saving time for photographers. - **Fashion Retail:** Disruptive innovation opportunity: Create an online marketplace for ethically and sustainably produced clothing, providing consumers with a convenient platform to discover and purchase Native American-inspired fashion. - **Sustainable Fashion:** Disruptive innovation opportunity: Develop innovative textile technologies that can replicate the look and feel of natural materials like fur and leather, reducing the need for animal products in cozy fashion design. ## Related on Trend Hunter - [Joyous Spirit-Inspired Holiday Apparel](https://www.trendhunter.com/trends/opa-collection.md) - [Americana-Inspired Spring Fashion](https://www.trendhunter.com/trends/origin-stories-americana.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [California-Inspired Apparel Collections](https://www.trendhunter.com/trends/california-holiday.md) - [90s Grunge-Inspired Fall Apparel](https://www.trendhunter.com/trends/the-october-collection.md) - [Adventure-Ready Activewear Collections](https://www.trendhunter.com/trends/rose-boreal.md) - [Sun-Soaked Resort Collections](https://www.trendhunter.com/trends/golden-hour-getaway-collection.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md)