# Glitter-Coated Wine Bottles ONEHOPE's Glittery Wine Bottles Support Charitable Causes By Katherine Pendrill | Published 2017-12-22 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/onehope References: [delish](http://www.delish.com/food/a57381/onehope-wine-that-gives-back/) & [onehopewine](https://www.onehopewine.com/product-category/wine/glitter-bottles/) The holidays are often a associated with both glamour and giving, and now there is a way to achieve both at once with [ONEHOPE's](https://www.trendhunter.com/trends/bottles-for-better) new Glitter Bottles. Sparkling on the inside and out, the festive wine bottles are a fun way to celebrate the season, while also giving back. ONEHOPE is a Napa Valley-based winery that offers a variety of different wines, each of which supports a different [charitable cause](https://www.trendhunter.com/trends/top-dogs-wines). The brand's latest line is a collection of sparkling wines that come in bright, [glittery bottles](https://www.trendhunter.com/trends/add-shine). The bottles come in glitter of all different colors -- including gold, silver, red, and rainbow -- making it easy to match a bottle to every holiday occasion. Better yet, each bottle sold also translates into proceeds for one of the brand's 200-plus charitable partners. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 62% | Activity: 62% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### What's Driving This Trend - **Glitter Bottles:** The trend of using glitter-coated wine bottles adds a touch of glamour and festivity to celebrations. - **Charitable Wine:** The trend of pairing wine with charitable causes allows consumers to contribute to social impact while enjoying a special beverage. - **Cause Marketing:** The trend of cause marketing in the wine industry helps businesses build a positive brand image through philanthropy. ### Who This Affects Most - **Wine:** The wine industry can capitalize on the trend of glitter-coated wine bottles to create unique and eye-catching products that attract consumers. - **Retail:** The retail industry can leverage the trend of charitable wine to offer consumers a meaningful and socially responsible buying experience. - **Marketing:** The marketing industry can explore the trend of cause marketing in the wine sector to develop innovative strategies that connect with socially conscious consumers. ## Related on Trend Hunter - [Art-Covered Sparkling Wines](https://www.trendhunter.com/trends/desiderio-n1-limited-edition-art-bottles.md) - [Sparkly Glittering Drink Enhancers](https://www.trendhunter.com/trends/brew-glitter.md) - [Festive Wine Boxes](https://www.trendhunter.com/trends/festive-wine-box.md) - [Single-Serve Sparkling Wines](https://www.trendhunter.com/trends/wander-ivy-bubbles.md) - [Wine-Themed Holiday Sweaters](https://www.trendhunter.com/trends/matching-holiday-sweater.md) - [Special Occasion Italian Wines](https://www.trendhunter.com/trends/three-wine-bundles.md) - [Holiday Wine Tins](https://www.trendhunter.com/trends/limitededition-holiday-tins.md) - [Aluminum Sparkling Wine Bottles](https://www.trendhunter.com/trends/ceci-1938.md) - [Sparkly Gift Sets](https://www.trendhunter.com/trends/glitter-n-gold-valentines-day-set.md)