# Crowdfunding Charity Campaigns #OneGreatIdea Appeals to Donors Interested in Funding Companies By Justin Lam | Published 2018-11-28 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/onegreatidea References: [fastcompany](https://www.fastcompany.com/90273040/this-crowdfunding-campaign-lets-you-give-capital-to-companies-changing-the-world?partner=feedburner&utm_source=feedburner&utm_medium=feed&utm_campaign=feedburner+fastcompany&utm_content=feedburner) & [acumen.org](https://acumen.org/onegreatidea/) [Acumen](https://www.trendhunter.com/trends/cocoamitment-campaign), a nonprofit impact investing fund, recently launched a new crowdfunding campaign known simply as #OneGreatIdea. Developed in an effort to collectively raise at least $100,000 from Giving Tuesday, the #OneGreatIdea is appealing to donors who are interested in funding companies that generate social and financial returns. The crowdfunding campaign is currently functioning under the tagline “Fund the next great idea that will change the world.” Unlike [traditional philanthropy campaigns](https://www.trendhunter.com/trends/philanthropy-initiative), the #OneGreatIdea initiative, and Acumen provides capital to businesses that need time to develop. All of the entrepreneurs included in the #OneGreatIdea campaign are offering something that will positively affect their communities. According to Carolyn Bielfeldt, Acumen’s head of content and communications, "The companies and leaders featured are representative of the types of bold, disruptive ideas." ## Trend Insights (Trend Hunter) - Score: 0.4/10 - Popularity: 2% | Activity: 2% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) ## Key Themes ### What's Driving This Trend - **Impact Investing:** The trend of impact investing enables donors to fund companies that generate social and financial returns. - **Crowdfunding for Social Impact:** The trend of crowdfunding for social impact allows donors to collectively contribute to causes that will positively affect their communities. - **Philanthropy 2.0:** The trend of Philanthropy 2.0 disrupts traditional philanthropic models by providing capital and support to businesses that need time to develop. ### Who This Affects Most - **Nonprofit Organizations:** Nonprofit organizations can embrace impact investing to attract donors who are interested in funding companies with social and financial returns. - **Crowdfunding Platforms:** Crowdfunding platforms can seize the opportunity to cater to donors who are specifically looking to fund socially impactful projects. - **Social Entrepreneurship:** The rise of impact investing and crowdfunding for social impact presents disruptive innovation opportunities for social entrepreneurs to generate funding for their ventures. ## Related on Trend Hunter - [Connective Non-Profit Funding](https://www.trendhunter.com/trends/wingtap.md) - [Digital Fundraising Competitions](https://www.trendhunter.com/trends/the-community-cup.md) - [Charitable Influencer-Targeting Campaigns](https://www.trendhunter.com/trends/thrift-it-back.md) - [Culture-Focused Crowdfunding Campaigns](https://www.trendhunter.com/trends/ntd-international-competitions.md) - [Crowdfunding Feedback Platforms](https://www.trendhunter.com/trends/feedfund.md) - [Upgraded Crowdfunding Platforms](https://www.trendhunter.com/trends/kickstarter-late-pledges.md) - [Inventive Charity Initiatives](https://www.trendhunter.com/trends/spark-financial.md) - [Giving Tuesday Campaigns](https://www.trendhunter.com/trends/giving-tuesday-campaign.md) - [Charitable Advent Calendars](https://www.trendhunter.com/trends/24-good-deeds.md)