# Pinchable Parametric Pouches OneEighty Packaging Presents an Original Means of Tactile Interaction By Amelia Roblin | Published 2012-10-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/oneeighty-packaging References: [packagingoftheworld](http://www.packagingoftheworld.com/2012/09/oneeighty-student-work.html) & [nikolokerimov](http://nikolokerimov.com/index.php?/graphic/oneeighty/) I bet you've never seen a [tube of lotion](https://www.trendhunter.com/trends/jergens-lotion-bursts) that's quite like OneEighty packaging. Its contents would have been effectively stored and dispensed in your typical [capped tube containers](https://www.trendhunter.com/trends/pure-daily-care), yet this concept by Nikolo Kerimov, Arttu Kuisma and Juho Kruskopf would be much more novel and memorable to the consumer. Instead of comprising a smooth shell of flexible plastic, each package incorporates a parametric skin of stiff triangular faces that allows the tubes to be crumpled when squeezed, adopting a complex and uneven geometric form. Further visual dimension is emphasized through the use of a variety of [colorful shades across the shapes](https://www.trendhunter.com/trends/the-project-ara) in either blue, grey or yellow, depending on the product. Men's cream OneEighty packaging jazzes up what tend to be boring looking items. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 53% | Activity: 55% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Interactive Packaging:** The use of parametric skins on packaging allows for tactile interaction, revolutionizing traditional packaging design. - **Memorable Product Packaging:** The incorporation of unique geometric forms and vibrant colors in packaging design creates a lasting impression on consumers. - **Revamped Beauty Packaging:** Companies in the beauty industry can enhance their products' visual appeal by adopting creative and unconventional packaging designs. ### Where This Applies - **Packaging Industry:** The packaging industry can explore the use of parametric skins and innovative designs to create interactive and visually stimulating packaging solutions. - **Cosmetics Industry:** Cosmetics companies can leverage the concept of memorable product packaging to differentiate their products and enhance brand recognition. - **Personal Care Industry:** Personal care companies can adopt unique packaging designs to infuse excitement and visual interest into typically mundane products. ## Related on Trend Hunter - [Pocket-Sized Skincare Packaging](https://www.trendhunter.com/trends/color-capsule.md) - [Spatula-Style Skincare Applicators](https://www.trendhunter.com/trends/quadpack-serenity-tube.md) - [Ergonomic Eco-Friendly Drink Packaging](https://www.trendhunter.com/trends/tetra-prisma-aseptic-300-edge.md) - [Hybrid Beauty Bottle-Tubes](https://www.trendhunter.com/trends/oval-collection.md) - [Squeezable Dropper Bottles](https://www.trendhunter.com/trends/twist-tottle.md) - [Pebble-Like Beauty Packaging](https://www.trendhunter.com/trends/romantica-jar.md) - [Portable Cosmetic Tube-Bottles](https://www.trendhunter.com/trends/tottle.md) - [Push-Up Cosmetic Jars](https://www.trendhunter.com/trends/quadpack-pp-pop-jar.md) - [One-Handed Paper Cartons](https://www.trendhunter.com/trends/onehand-pump-paper-pack.md)