# Collaborative Esports Events Samsung and GIANTX are Hosting an Activation at EGX Comic Con By Colin Smith | Published 2024-10-17 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/one-tap-campaign References: [esportsinsider](https://esportsinsider.com/2024/10/giantx-samsung-partnership) & [news.samsung](https://news.samsung.com/uk/giantx-gaming-and-samsung-uk-unite-for-egx-comic-con-2024)  The ONE TAP campaign is a collaborative effort between multinational esports organization GIANTX and electronics manufacturer [Samsung](https://www.trendhunter.com/trends/xset-and-samsung). With a special activation hosted at EGX Comic Con, the campaign aims to showcase the seamless integration of Samsung's gaming products, including mobile devices and TVs equipped with the Samsung Gaming Hub. The themed booth at the event allows attendees to experience the ease and efficiency of Samsung's gaming ecosystem, emphasizing that everything a gamer needs is available at their fingertips. There will also be a range of prizes for attendees to earn at the event. The partnership between GIANTX and Samsung also highlights Samsung's [Odyssey](https://www.trendhunter.com/trends/samsung-odyssey) range of gaming monitors, which supports various esports organizations, including [GODSENT](https://www.trendhunter.com/trends/godsent). By combining GIANTX's influence in the esports community with Samsung's advanced gaming technology, the ONE TAP campaign seeks to enhance gamer experiences and shape the future of interactive entertainment. Image Credit: Samsung ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 31% | Activity: 36% | Freshness: 30% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Games](https://www.trendhunter.com/games) ## Key Themes ### Why This Trend Is Growing - **Integrated Gaming Ecosystems:** The seamless integration of Samsung's gaming products creates a unified ecosystem where devices and services interconnect fluidly. - **Esports Collaborations:** Collaborative efforts between major electronics manufacturers and esports organizations are enhancing the visibility and range of gaming technologies. - **Themed Activation Events:** Hosting themed activations at major conventions allows companies to engage directly with the gaming community and provide hands-on experiences. ### Industries Being Reshaped - **Consumer Electronics:** Innovations in gaming technologies by leading electronics manufacturers are reshaping market expectations and driving user engagement. - **Esports:** The esports industry is increasingly forming strategic partnerships with tech companies to leverage advanced gaming equipment and enhance player performance. - **Event Management:** The rise of experiential events in gaming conventions generates new opportunities for direct consumer interactions and product demonstrations. ## Related on Trend Hunter - [Inclusive Esports Partnerships](https://www.trendhunter.com/trends/xset-and-samsung.md) - [Immersive Gaming Activations](https://www.trendhunter.com/trends/samsung-odyssey-gaming-booth.md) - [African Esports Phone Partnerships](https://www.trendhunter.com/trends/playprovince.md) - [Mobile Esports Events](https://www.trendhunter.com/trends/tribe-gaming-1.md) - [Android-Compatible Esports Apps](https://www.trendhunter.com/trends/one-esports-2.md) - [Mobile Esports Partnerships](https://www.trendhunter.com/trends/tribe-gaming.md) - [eSports-Ready Hotel Suites](https://www.trendhunter.com/trends/luxury-gaming-suite.md) - [Fan-Focused Esports Collaborations](https://www.trendhunter.com/trends/geng.md) - [Peripheral-Focused Esports Partnerships](https://www.trendhunter.com/trends/excel-esports-1.md)