# Pop-Up Sneaker Hotels Converse's 'One Star Hotel' Boasts Style, Sneakers and Special Guests By Laura McQuarrie | Published 2018-02-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/one-star-hotel References: [facebook](https://www.facebook.com/complex/videos/10156635407474367/) & [onestarhotel.london](https://onestarhotel.london/) Generally speaking, travelers avoid accommodations that have received low ratings from previous guests, but the 'One Star Hotel' from [Converse](https://www.trendhunter.com/trends/custom-chuck-taylor-all-star-charli-xcx-by-you) sets itself apart as something else entirely. Over the course of just two days, the legendary sneaker and apparel brand is set to share music, style, sneakers and special guests with those who visit on the 16th and 17th of February. As Converse's One Star Hotel brands itself as "a hotel like you’ve never experienced before," no reservations are required and entry is free. Within the space, guests will be invited to explore five different floors showing off [exclusive sneakers](https://www.trendhunter.com/trends/one-star-pro-2), as well as rooms curated by A$AP Nast, Yung Lean and [MadeMe](https://www.trendhunter.com/trends/mademe-x-dr-martens-1461-quad-shoe). As if the One Star Hotel doesn't set itself enough apart from conventional hotels, it promises "staff with attitude," "loud neighbors and zero sleep," as well as "queues round the block for the gift shop." ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 33% | Activity: 92% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What Makes This Trend Stand Out - **Pop-up Hotels:** Create unique experiences for guests with limited-time stays and exclusive offerings - **Brand Curated Spaces:** Partner with influencers or brand supporters to create curated spaces for guests and fans to experience - **Experiential Marketing Events:** Create immersive and interactive events to showcase brand personality and offerings ### Sectors Adopting This - **Hospitality:** Leverage pop-up hotel trend to create unique and memorable stays for guests - **Fashion:** Partner with hotel properties to create branded spaces and pop-up shops for consumers - **Entertainment:** Utilize experiential marketing events to engage fans and promote new releases or products ## Related on Trend Hunter - [Singer-Designed Sneakers](https://www.trendhunter.com/trends/custom-chuck-taylor-all-star-charli-xcx-by-you.md) - [Urban Sneaker-Inspired Exhibits](https://www.trendhunter.com/trends/museum-of-graffiti1.md) - [Plush Footwear Pop-Ups](https://www.trendhunter.com/trends/the-monster-den.md) - [Canvas Co-Branded Hi-Top Sneakers](https://www.trendhunter.com/trends/chuck-taylor-2.md) - [Customizable Shoe Decorating Events](https://www.trendhunter.com/trends/style-your-toe.md) - [Customizable Co-Created Sneakers](https://www.trendhunter.com/trends/sneaker-maker.md) - [TV-Inspired Classic Sneakers](https://www.trendhunter.com/trends/stranger-things-converse.md) - [Custom Party Shoes](https://www.trendhunter.com/trends/converse-and-charli-xcx.md) - [Sneaker Loafer Hybrid Designs](https://www.trendhunter.com/trends/trekwave-loafer.md)