# Ultra-Spicy Pizza Slices The ONE SLICE CHALLENGE Pairs Spicy Snacks & Liquid Death Mountain Water By Laura McQuarrie | Published 2021-10-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/one-slice-challenge References: [prnewswire](https://www.prnewswire.com/news-releases/7-eleven-paqui-and-liquid-death-are-bringing-the-heat-with-the-one-slice-challenge-this-october-301399456.html) & [7Rewards](http://7Rewards.com) Fans of all things spicy can head to participating [7-Eleven](https://www.trendhunter.com/trends/pizza-meal-deal) stores while supplies last for their chance to try the ONE SLICE CHALLENGE. The challenge starts with a slice of any 7-Eleven pizza that's topped with the convenience store chain's proprietary 11-Pepper Sauce and served with a two-ounce bag of [Paqui](https://www.trendhunter.com/trends/paqui-2022-one-chip-challenge) Haunted Ghost Pepper chips, and [Liquid Death Mountain Water](https://www.trendhunter.com/trends/deathberry-inferno) to provide relief from the intense heat. 7-Eleven is asking fans of spicy food, or those who just love a good challenge, to share their reactions on social media by using the #OneSliceChallenge tag. This ultra-spicy pizza slice challenge is helping to spotlight new products like the 7-Meat Pizza (topped with pepperoni, Canadian bacon, sausage, beef, bacon, diced ham and Italian sausage) although pizza lovers have other options available to them, such as cheese or pepperoni. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 65% | Activity: 74% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Ultra-spicy Food Challenges:** Opportunity for restaurants and food chains to create their own ultra-spicy food challenges to attract customers and increase social media engagement. - **Spicy Snacks Pairings:** Opportunity for snack makers and food retailers to offer spicy snack pairings with popular drinks to create unique flavor experiences and increase sales. - **Novelty Drink Pairings:** Opportunity for beverage companies to partner with food retailers in offering unique drink pairings like Liquid Death Mountain Water to accompany ultra-spicy food challenges and promote brand awareness. ### Industries Being Reshaped - **Fast Food:** Fast food chains can use ultra-spicy food challenges to stand out in a crowded market and create buzz around new menu items. - **Snack Foods:** Snack food companies can develop new spicy snack products and promotions to capitalize on the growing demand for spicy foods. - **Beverage:** Beverage companies can partner with food retailers to create unique drink pairings that complement the flavors of spicy foods and provide a refreshing taste for customers. ## Related on Trend Hunter - [Ultra-Spicy Pizza Challenges](https://www.trendhunter.com/trends/greco-pizza-pizza-roulette.md) - [Spicy Cheese Pizzas](https://www.trendhunter.com/trends/spicy-cheese-pizza.md) - [Spicy Limited-Edition Offerings](https://www.trendhunter.com/trends/pizza-pizza-x-tabasco.md) - [Low-Cost Retailer Pizza Meals](https://www.trendhunter.com/trends/pizza-meal-deal.md) - [Fiery Roulette Pizzas](https://www.trendhunter.com/trends/halloween-double-roulette.md) - [Color-Changing Spicy Chip Challenges](https://www.trendhunter.com/trends/paqui-2022-one-chip-challenge.md) - [$1 Pizza Slice Deals](https://www.trendhunter.com/trends/1-pizza-slices.md) - [Frozen Convenience Store Pizzas](https://www.trendhunter.com/trends/national-pizza-party-days.md) - [Spicy Cheese Blend Pizzas](https://www.trendhunter.com/trends/fiery-flavors-menu.md)