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# Figure Pitting Fashion
‘One Size Fits All' in V Magazine Inflames the Skinny vs Plus-

By Marissa Liu | Published 2009-12-22 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/one-size-fits-all-in-v
References: [nymag](http://nymag.com/daily/fashion/2009/12/v_magazine_-_size_issue.html#) & [vmagazine](http://www.vmagazine.com/landing.php?c=2)

‘One Size Fits All’ in V Magazine is the publication’s editorial that pits [skinny vs plus sized models](https://www.trendhunter.com/trends/torrid-jeans-for-life). Catwalkers Crystal Renn and Jacquelyn Jablonski battle it out in a side-by-side comparison, posing in almost the exact same ways in the exact same outfits for the spread.

Photographed by the controversy-loving Terry Richardson ‘One Size Fits All’ is sure to be a much discussed editorial. The point V is trying to make is to prove that [fashion can flatter any figure](https://www.trendhunter.com/trends/normform).

## Trend Insights (Trend Hunter)

- Score: 5.9/10
- Popularity: 85% | Activity: 85% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media)

## Key Themes

### Why This Trend Is Growing

- **Size-inclusive Fashion:** The trend towards size-inclusive fashion presents opportunities for disruption, with companies innovating new fabrics, cuts, and designs that flatter every body type.
- **Body Positivity Movement:** The growing body positivity movement presents an opportunity for fashion brands to create collections that celebrate diverse body types and challenge traditional beauty standards.
- **Sustainable Fashion:** The trend towards sustainable fashion presents opportunities for disruptive innovation, with companies working on new materials and production methods that minimize waste and reduce environmental impact.

### Industries Being Reshaped

- **Fashion Industry:** The fashion industry has an opportunity to disrupt traditional beauty standards and create inclusive and sustainable fashion, with companies innovating new materials, production methods, and designs.
- **Modeling Industry:** The modeling industry has an opportunity to embrace diversity and inclusivity, with agencies and brands hiring models of all sizes and body types for campaigns and runway shows.
- **Photography Industry:** The photography industry has an opportunity to challenge traditional beauty standards, with photographers using their craft to celebrate diverse body types and promote body positivity.

## Related on Trend Hunter

- [Inclusive Wardrobe Collections](https://www.trendhunter.com/trends/the-second-dawn.md)
- [Romantic Size-Inclusive Intimates](https://www.trendhunter.com/trends/gabi-gregg.md)
- [Size-Inclusive Shirt Collections](https://www.trendhunter.com/trends/curve-by-the-shirt-company.md)
- [Dynamic Jewelry-Paired Shapewear](https://www.trendhunter.com/trends/veneda-carter1.md)
- [Stylish Beach-Ready Swimwear](https://www.trendhunter.com/trends/new-swim-collection.md)
- [Inclusive Denim Campaigns](https://www.trendhunter.com/trends/torrid-jeans-for-life.md)
- [Inclusive Collaboration Swimwear](https://www.trendhunter.com/trends/gillette-venus-and-the-saltwater-collective.md)
- [Body-Inclusive Reality TV Ads](https://www.trendhunter.com/trends/roses-for-every-body.md)
- [Body-Inclusive Image Apps](https://www.trendhunter.com/trends/body-type-range.md)
