# One-Shoulder Sports Bras Avocado Activewear's Mercury Bra Boasts a Seamless & Supportive Design By Laura McQuarrie | Published 2019-08-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/one-shoulder-sports-bra References: [wellandgood](https://www.wellandgood.com/good-looks/one-shoulder-sports-bras/) & [shopavocado](https://shopavocado.com/products/mercury-bra) Since designers like Calvin Klein, Fendi and Isabel Marant shared one-shoulder silhouettes on the runway, the style has become a popular choice for dresses and tops of the summer season—and Avocado activewear even offers a one-shoulder sports bra. Although it may seem as though two straps are needed for adequate support during physical activities, the brand's Mercury bra has a design that's body-mapped, meaning that "each type of stitch is placed specifically in order to create a better fit that perfectly hugs a woman’s body," according to creative director Jessica Laursen. The one-shoulder bra is made of a soft fabric blend that offers great stretch and recovery, plus cooling technology that's capable of wicking away sweat for increased comfort. ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 100% | Activity: 100% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### What Makes This Trend Stand Out - **One-shoulder Activewear:** The rise of one-shoulder activewear presents an opportunity for activewear brands to create innovative and stylish sports bras and tops for women. - **Body-mapped Designs:** The use of body-mapping technology in sportswear can provide superior fit and support for athletes, creating opportunities for brands to offer products with highly precise design. - **Cooling Technology:** Activewear brands can incorporate cooling technology into their designs to enhance comfort for athletes during workouts, and appeal to consumers in hotter climates. ### Sectors Adopting This - **Athletic Apparel:** The athletic apparel industry can embrace the trend of one-shoulder activewear and utilize advanced technology such as body-mapping and cooling technology to create innovative and high-performance sports bras and activewear. - **Sportswear Manufacturing:** The emergence of new trends like one-shoulder activewear and body-mapped designs in sportswear offers disruptive opportunities for manufacturing companies to develop more advanced and precise production techniques and materials. - **Fashion Retail:** Fashion retailers can expand their offerings to include one-shoulder activewear and capitalize on the trend, while utilizing their design expertise to introduce variations in color, fit and style to attract new customers. ## Related on Trend Hunter - [Hi-Tech Breast-Supporting Sports Bras](https://www.trendhunter.com/trends/techfit-control-bra.md) - [High-Performance Sports Bras](https://www.trendhunter.com/trends/on-performance-bra.md) - [Elevated Layered Bras](https://www.trendhunter.com/trends/the-layered-bra.md) - [Temperature-Regulating Sports Bras](https://www.trendhunter.com/trends/temperature-regulating-sports-bra.md) - [Sustainable Sports Essentials](https://www.trendhunter.com/trends/workout-ready-sports-bra.md) - [Sleek Moisture-Wicking Camisoles](https://www.trendhunter.com/trends/airism-bra-camisole.md) - [Versatile Apparel-Lingerie Brands](https://www.trendhunter.com/trends/boobwear-brand-nuudii.md) - [Comfort-Focused Shapewear Bras](https://www.trendhunter.com/trends/shapewear-bra.md) - [Comfortable Seamless Bras](https://www.trendhunter.com/trends/comfortable-seamless-bras.md)