# Split Second Short Films One Second Film by 'Full Secs' Depicts a Familiar Morning Moment By Jonathon Brown | Published 2012-12-02 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/one-second-film References: [lostateminor](http://www.lostateminor.com/2012/11/30/good-morning-new-animation-by-andy-martin/) & [vimeo](http://vimeo.com/channels/fullsecs/) You've probably heard of [short films](https://www.trendhunter.com/trends/the-shooting) before, but you'll only need a fraction of a minute to watch this one-second film. 'Full Secs' is a series of user-submitted animation shorts that involve only one second of action. There is an introduction, which typically simply involves graphics to set the stage and give context to the action to follow. Next comes the one second action stage. It happens so fast that you could blink and miss it. One would assume such a fast film would be perfectly suited for the [short attention spans](https://www.trendhunter.com/trends/life-is-too-short1) of online users and the millennial generation. Full Secs is actually a Vimeo page that challenges artists to create and submit their own [one second film](https://www.trendhunter.com/trends/boring-button). The submission shown here represents a universally understood moment of anxiety: the moment when your alarm goes off first thing in the morning. ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 2% | Activity: 20% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Viral](https://www.trendhunter.com/viral) ## Key Themes ### Why This Trend Is Growing - **Short Attention Span Content:** Opportunity to create engaging content that caters to the short attention spans of online users and the millennial generation. - **User-generated Animated Shorts:** Disruptive opportunity to tap into the creativity of users and crowdsource one second films. - **Visual Storytelling in Seconds:** Innovative techniques in condensing narratives and sparking emotional connections in just one second of footage. ### Industries Being Reshaped - **Film and Entertainment:** Industry can explore new ways to captivate audiences through extremely short films and animation. - **Social Media and Marketing:** Opportunity for brands and advertisers to leverage one second films for attention-grabbing and shareable content. - **Digital Art and Animation:** Industry can embrace the challenge of creating impactful narratives and visuals with limited timeframes. ## Related on Trend Hunter - [Interactive Fame Countdowns](https://www.trendhunter.com/trends/thats-one-second.md) - [Simple Meditative Websites](https://www.trendhunter.com/trends/one-minute-focus.md) - [Short-Form Film Festivals](https://www.trendhunter.com/trends/film-festival-on-tiktok.md) - [Rapid Photo Visualizers](https://www.trendhunter.com/trends/life-minute-photos.md) - [Short Film-Inspired Ads](https://www.trendhunter.com/trends/the-underdogs.md) - [Short Video Automation](https://www.trendhunter.com/trends/useshorts.md) - [Private Video Sharing](https://www.trendhunter.com/trends/video-sharing1.md) - [Insightful Short-Form Talk Apps](https://www.trendhunter.com/trends/ted-shorts.md) - [Faceless Video Creation Tools](https://www.trendhunter.com/trends/super-shorts.md)