# Niche Dessert Protein Bars The ONE Red Velvet Cake Bar is Coming for Valentine's Day By Michael Hemsworth | Published 2017-12-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/one-red-velvet-cake References: [one1brands](https://one1brands.com/products/red-velvet-cake) & [one1brands](https://one1brands.com) The alternative food and energy market is seeing exponential growth as consumers seek to stay fueled in the most efficient manner possible, which is seeing new products like the ONE Red Velvet Cake bar be introduced. The bar is packed with 20 grams of protein and one gram of sugar like the other flavor varieties offered, but maintains a distinctly different flavor variation that is ideal for [Valentine's Day](https://www.trendhunter.com/trends/big-boy-loving-tasting-set). Set to launch in February to coincide with the holiday, the [protein bar](https://www.trendhunter.com/trends/lowsugar-highprotein-bars) identifies the need for [more premium flavor options](https://www.trendhunter.com/trends/barebells) as consumers shift to favor convenient food alternatives. The ONE Red Velvet Cake bar is certified gluten-free and can be consumed at the office, after the gym or even given to a loved one as a small token of affection. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 72% | Activity: 65% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Alternative Food Market:** Disruptive innovation opportunity: Develop unique and flavorful protein bars to cater to consumers seeking convenient food alternatives. - **Energy Market:** Disruptive innovation opportunity: Create protein bars that provide sustained energy for consumers looking for efficient fueling options. - **Premium Flavor Options:** Disruptive innovation opportunity: Offer protein bars with distinctive and indulgent flavors to meet the demand for more premium taste experiences. ### Industries Being Reshaped - **Food and Beverage:** Disruptive innovation opportunity: Explore the alternative food market and develop new protein bar products to meet consumer demands. - **Fitness and Wellness:** Disruptive innovation opportunity: Capitalize on the growing energy market by creating protein bars that cater to the needs of fitness enthusiasts and health-conscious individuals. - **Gift and Gourmet:** Disruptive innovation opportunity: Tap into the premium flavor options trend by offering protein bars as a gourmet gift option for special occasions and celebrations. ## Related on Trend Hunter - [Branded Chocolate Protein Bars](https://www.trendhunter.com/trends/one-hersheys-double-chocolate.md) - [Exclusive High Protein Bars](https://www.trendhunter.com/trends/exclusive-high-protein-bar.md) - [Rocky Road Protein Bars](https://www.trendhunter.com/trends/rocky-road-protein-bar.md) - [Low-Sugar Caffeinated Protein Bars](https://www.trendhunter.com/trends/caffeinated-protein-bars.md) - [Nutrient-Packed Protein Bars](https://www.trendhunter.com/trends/pure-protein-ammmaze-bars.md) - [Crunchy Low-Sugar Protein Bars](https://www.trendhunter.com/trends/one-crunch.md) - [Textually Crunchy Snack Bars](https://www.trendhunter.com/trends/one-crunch-bars.md) - [Sweet Treat Protein Bars](https://www.trendhunter.com/trends/pure-protein-bars.md) - [Dessert-Inspired Protein Bars](https://www.trendhunter.com/trends/think-high-protein-protein-bars.md)