# Fall Dessert Protein Bars The ONE Pumpkin Pie Bar Contains Just One Gram of Sugar By Michael Hemsworth | Published 2017-09-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/one-pumpkin-pie-bar References: [preparedfoods](http://www.preparedfoods.com/articles/120379-one-brands-pumpkin-pie-bar) Athletic individuals who are fans of pumpkin pie and spice will be interested in the newly announced ONE Pumpkin Pie Bar that is set to be available online and in grocery stores nationwide for autumn. The bar is packed with 20 grams of protein and just one gram of sugar, which makes it a guilt-free way to fuel up without sacrificing on taste. The new protein bar satisfies three burgeoning market verticals including low-sugar products, high-protein foods and seasonal flavors. This makes it a highly applicable product for a wide range of consumers to enjoy. The ONE Pumpkin Pie Bar is suitable as a replacement for a meal, as a snack between meals or even as a dessert. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 42% | Activity: 22% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Low-sugar Products:** The ONE Pumpkin Pie Bar's low sugar content satisfies the trend towards healthier eating without sacrificing taste. - **High-protein Foods:** The ONE Pumpkin Pie Bar's high protein content caters to the growing market of health-conscious consumers looking for convenient and nutritious snacks. - **Seasonal Flavors:** The ONE Pumpkin Pie Bar's seasonal flavor capitalizes on the trend of limited time offerings and creates excitement among consumers. ### Sectors Adopting This - **Health Food Industry:** The protein bar's low sugar and high protein content positions it to capitalize on the growing demand for healthier snack options in the health food industry. - **Fitness Industry:** The ONE Pumpkin Pie Bar's high protein content and suitability as a meal replacement makes it an attractive option for individuals in the fitness industry looking for quick and convenient sources of nutrition. - **Confectionery Industry:** The ONE Pumpkin Pie Bar's seasonal flavor and dessert-like qualities allow it to compete with traditional confectionery products as a healthier alternative without sacrificing taste. ## Related on Trend Hunter - [Crunchy Low-Sugar Protein Bars](https://www.trendhunter.com/trends/one-crunch.md) - [Candy-Inspired Protein Bars](https://www.trendhunter.com/trends/one-bars.md) - [Fall-Flavored Oat Snack Bars](https://www.trendhunter.com/trends/core-bar-pumpkin-spice.md) - [Pumpkin Spice Protein Bars](https://www.trendhunter.com/trends/pumpkin-spice-protein-bars.md) - [Branded Chocolate Protein Bars](https://www.trendhunter.com/trends/one-hersheys-double-chocolate.md) - [Pumpkin Spice Protein Bars](https://www.trendhunter.com/trends/pumpkin-spice-protein-bar.md) - [Textural Seasonal Snack Bars](https://www.trendhunter.com/trends/fitcrunch-delights-pumpkin-spice-muffin.md) - [Textually Crunchy Snack Bars](https://www.trendhunter.com/trends/one-crunch-bars.md) - [Low-Sugar Caffeinated Protein Bars](https://www.trendhunter.com/trends/caffeinated-protein-bars.md)