# Clean Functional Sports Beverages Matt Prior Launched ONE PRO Nutrition with Healthy Ingredients By Grace Mahas | Published 2019-07-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/one-pro-nutrition References: [onepronutrition](https://onepronutrition.com/) & [onepronutrition](https://onepronutrition.com/) Former England Cricket pro, Matt Prior, recently launched 'ONE PRO Nutrition' -- a [clean and function sports nutrition](https://www.trendhunter.com/trends/rep-fitness) brand that gives athletes hydration, energy, and speeds up recovery. The line was created to bridge the gap between high-quality fitness products that were free from artificial fillers, sweeteners and preservatives. Professional cricketer, Stuard Broad, commented on the clean and natural taste of the line, stating: "Marrying taste with functionality is not an easy job but ONE PRO Nutrition has nailed it!" ONE PRO Nutrition features a plethora of performance-enhancing products, including '[Hydro Energy](https://www.trendhunter.com/trends/hydro-flask-sport-bottle) Drink Mix,' 'Ultra Hydration Tabs,' '[Energy Gel with added BCAAs](https://www.trendhunter.com/trends/energy-gel1),' 'Energy Gel & Caffeine with added BCAAs,' and 'Whey Protein & Collagen Powder' -- all of which are ideal for health-conscious athletes. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 81% | Activity: 81% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Clean Sports Nutrition:** Disruptive innovation opportunity: Develop a line of clean sports nutrition products that are free from artificial fillers, sweeteners, and preservatives. - **Functional Sports Beverages:** Disruptive innovation opportunity: Create functional sports beverages that provide hydration, energy, and aid in recovery for athletes. - **Natural Taste in Fitness Products:** Disruptive innovation opportunity: Develop fitness products that prioritize clean and natural taste while still offering functionality. ### Sectors Adopting This - **Sports Nutrition:** Disruptive innovation opportunity: Explore new ingredients and formulations for sports nutrition products that are clean and functionally beneficial. - **Beverage:** Disruptive innovation opportunity: Develop innovative functional beverages that cater to the needs of athletes and health-conscious individuals. - **Fitness:** Disruptive innovation opportunity: Create fitness products that prioritize clean and natural taste while still offering high-quality performance-enhancing benefits. ## Related on Trend Hunter - [Collaboration Sports Nutrition Products](https://www.trendhunter.com/trends/myprotein-x-hyrox.md) - [Hydrating Protein-Packed Drinks](https://www.trendhunter.com/trends/upbeat-protein-drinks.md) - [Modern Athlete-Focused Performance Beverages](https://www.trendhunter.com/trends/dryp-hydration.md) - [Athlete-Approved Sports Drinks](https://www.trendhunter.com/trends/cizzle-brands.md) - [Scottish Soft Drink Supplements](https://www.trendhunter.com/trends/myprotein-iron-brute-clear-whey.md) - [Protein-Packed Energy Drinks](https://www.trendhunter.com/trends/clear-protein-energy.md) - [Nutritionist-Formulated Supplements](https://www.trendhunter.com/trends/smart-protein-products.md) - [Nutritious Grab-and-Go Beverages](https://www.trendhunter.com/trends/elevate.md) - [Replenishing Protein Drinks](https://www.trendhunter.com/trends/clear-protein-by-arrae.md)