# Family-Friendly Meal Kits 'One Potato' is a Meal Kit Company That Offers Child-Sized Portions By Katherine Pendrill | Published 2016-09-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/one-potato References: [foodnavigator-usa](http://www.foodnavigator-usa.com/Manufacturers/One-Potato-carves-family-focused-niche-in-meal-kit-market) & [onepotato](http://onepotato.com/) Unlike other [meal kit subscription services](https://www.trendhunter.com/trends/fresh-meal-plan) on the market, 'One Potato' is setting itself apart by offering child-sized portions and pricing. With a growing number of families turning to meal kit services as a way to ease the dinner-making ritual, this service provides a more flexible option. Like meal kit companies, One Potato sends customers [organic ingredients](https://www.trendhunter.com/trends/personalized-meal-kits) that can be used to make delicious meals in the comfort of their own home. However, what sets the company apart is the option to choose [child-friendly meals](https://www.trendhunter.com/trends/flourish-by-kirstys) that are not only smaller in size, but also faster and less expensive to prepare. The company also includes free cookie dough with each box to further emphasize its commitment to offering healthy and easy-to-prepare meals that are designed around the needs of modern families. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 76% | Activity: 37% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Child-size Meal Kits:** The rise of child-size meal kits presents an opportunity for companies to address the specific needs and wants of families with younger children. - **Flexible Meal Kits:** Meal kit companies that offer flexible options, such as child-size portions, can disrupt the traditional meal kit market and appeal to a broader range of customers. - **Convenient Family Meals:** The convenience and ease of meal kit services for families opens up possibilities for innovating around the entire mealtime experience, from menu planning to grocery shopping to meal prep. ### Sectors Adopting This - **Meal Kit Industry:** Meal kit companies can innovate by expanding their offerings to include child-sized portions and other flexible options that cater to families with young children. - **Grocery Industry:** Grocery stores can partner with meal kit companies or offer their own meal kit services to provide convenient options for busy families with children. - **Food Delivery Industry:** Food delivery companies can expand their offerings by partnering with meal kit companies that offer child-size portions and other options for families with young children. ## Related on Trend Hunter - [Family-Friendly Recipe Delivery Services](https://www.trendhunter.com/trends/hellofresh-family.md) - [Kid-Friendly Combo Meals](https://www.trendhunter.com/trends/combo-meals-for-kids.md) - [Veggie-First Children's Meals](https://www.trendhunter.com/trends/lil-gourmets.md) - [On-Demand Organic Kids Meals](https://www.trendhunter.com/trends/erewhon-kids-meal.md) - [Family-Friendly Instant Potatoes](https://www.trendhunter.com/trends/idahoan-perfect-mash.md) - [Family-Friendly Weeknight Meals](https://www.trendhunter.com/trends/family-dinneroo.md) - [Family-Friendly Co-Branded Recipes](https://www.trendhunter.com/trends/home-chef-x-peppa-pig.md) - [Kid-Friendly Stir-Fry Menus](https://www.trendhunter.com/trends/kidsized-stirfrys.md) - [Dietitian-Designed Infant Meals](https://www.trendhunter.com/trends/square-baby1.md)