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# Anime Film-Themed Sneakers
PUMA Draws Inspiration from One Piece Film: Gold for the New Cell Venom

By Amy Duong | Published 2019-10-09 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/one-piece-film-gold
References: [hypebeast](https://hypebeast.com/2019/10/one-piece-puma-cell-venom-japanese-manga-tesoro-collaboration-release-information) & [jp.puma](https://jp.puma.com/)

Sportswear label [PUMA](https://www.trendhunter.com/trends/squid-game-palermo) introduces its latest iteration of the Cell Venom sneakers -- this time, the brand draws inspiration from 'One Piece Film: Gold.' The new anime film serves as the influence, highlighting the antagonist Gild Tesoro, who is the "former casino king and proprietor of Gran Tesoro, which is the largest entertainment city-ship in the world."

The bold design showcases a color palette of gold and silver across the uppers in a pattern that recalls Sanji's eyebrows. The show features overlaying details at the mid-panels and the branding accents are informed in gold. The shoe's vamp displays a crisscrossed chain in gold as another flashy design element. This component holds a pirate key that has a skull emblem centered in the middle. This chain is then connected to silver leather loops found at the heel tab and the toe box.

Image Credit: PUMA

## Trend Insights (Trend Hunter)

- Score: 2.7/10
- Popularity: 46% | Activity: 25% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes)

## Key Themes

### What Makes This Trend Stand Out

- **Anime-inspired Footwear:** There is an opportunity for footwear manufacturers to capitalize on popular anime franchises by creating footwear that is inspired by the unique characters and aesthetics of these shows.
- **Fantasy Footwear:** Footwear manufacturers can create fantasy-inspired shoes using wild, colorful designs and unusual materials to appeal to consumers looking for unique and whimsical fashion choices.
- **Pop Culture Collabs:** This collaboration, and others like it, show potential for partnerships between pop culture brands and fashion brands to create unique and exciting products.

### Sectors Adopting This

- **Fashion:** Fashion brands that collaborate with pop culture franchises and incorporate popular aesthetics into their products can seize the opportunity to capture a younger audience.
- **Footwear:** The footwear industry, in particular, can benefit from collaborations and designs that incorporate inspired styles from unique sources, like popular shows or movies.
- **Anime/manga:** Anime and manga licensors can collaborate with fashion brands to create licensed products inspired by their popular properties, expanding their reach and engaging with a new customer base.

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- [Anime-Themed Fashion Lines](https://www.trendhunter.com/trends/one-piece-2.md)
- [Anime-Inspired Perforated Footwear](https://www.trendhunter.com/trends/naruto-2.md)
- [Anime-Inspired Perforated Shoes](https://www.trendhunter.com/trends/demon-slayer-and-crocs.md)
- [Anime-Themed Sports Merch](https://www.trendhunter.com/trends/one-piece-x-nba.md)
