# Motivated Media Brands 'One&Other' Aims to Put the Social Purpose Back into Local Reporting By Tiana Reid | Published 2012-01-01 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/one-other References: [facebook](https://www.facebook.com/oneandotheryork) & [oneandother](http://www.oneandother.com/) With the influx of [socially focused media blogs](https://www.trendhunter.com/trends/tumblr-campaign) like GOOD, One&Other is part of this emerging trend with the aim of putting the purpose back into [local news reporting](https://www.trendhunter.com/trends/noosphere). As a registered Community Interest Company (CIC), this media brand is able to rely on the tenets of everything that social enterprise has to offer in order to build a business that delivers more than mere profit. "Along the way we’re making it our mission to re-inject the relevance, intelligence, charm, beauty and purpose back into local media," One&Other explains on their 'About Us' page. "We also believe that local media have a responsibility beyond profit that needs to be protected, that is to serve, enlighten, empower and advance communities." **Contact Information** One&Other [website](http://www.oneandother.com/) One&Other on [Facebook](https://www.facebook.com/oneandotheryork) One&Other on [Twitter](https://twitter.com/#!/oneandotheryork/) ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 47% | Activity: 58% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### Key Themes Behind This Trend - **Socially Focused Media Blogs:** Disruptive innovation opportunity: Explore new ways to deliver localized news with a social purpose. - **Community Interest Companies (CIC):** Disruptive innovation opportunity: Develop business models that prioritize social impact alongside financial profit. - **Redefining Local Media:** Disruptive innovation opportunity: Create media brands that inject relevance, intelligence, charm, beauty, and purpose back into local reporting. ### Where This Applies - **Media:** Disruptive innovation opportunity: Transform traditional media outlets by incorporating social purpose and community empowerment. - **Social Enterprise:** Disruptive innovation opportunity: Innovate within the social enterprise sector by leveraging media platforms to serve, enlighten, and advance communities. - **Local News Reporting:** Disruptive innovation opportunity: Reinvent the model of local news reporting by prioritizing relevance, intelligence, and community engagement. ## Related on Trend Hunter - [Purpose-Driven Brand Storytelling Platforms](https://www.trendhunter.com/trends/purposedriven-brand-storytelling.md) - [Purpose-Driven Brand Contests](https://www.trendhunter.com/trends/publicity-for-good1.md) - [Local Journalism Campaigns](https://www.trendhunter.com/trends/here-for-it.md) - [Single Post Platforms](https://www.trendhunter.com/trends/my-one-post.md) - [Local Story Creators](https://www.trendhunter.com/trends/word-oh-mouth.md) - [Community-Supporting Business Models](https://www.trendhunter.com/trends/linked-prosperity.md) - [Transformative Social Media Platforms](https://www.trendhunter.com/trends/weare8.md) - [Repurposed Community Hubs](https://www.trendhunter.com/trends/mooie-buurt.md) - [Direct Journalism Platforms](https://www.trendhunter.com/trends/noosphere.md)