# Fruit-Picking Shelves Newton by One of Studios Recreates a Childhood Experience By Meghan Young | Published 2014-12-15 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/one-of-studios References: [design-milk](http://design-milk.com/newton-apple-holder-one-studios/) & [oneofstudios](http://www.oneofstudios.com/) Consumers are becoming more aware of the benefits of healthy, organic foods, which have led many [grocery stores](https://www.trendhunter.com/trends/meadow-lane-store) to adopt a fresher stance with natural-looking produce covered in dirt; One of Studios has created another way to make such foods appear more fresh. David Saldoff of One of Studios wanted to bring one of his [favorite childhood memories](https://www.trendhunter.com/trends/studio-eggi) to his home, so he designed a shelving unit that recreated the apple-picking experience. Aptly dubbed Newton, One of Studios' [apple shelves](https://www.trendhunter.com/trends/ledge-shelf) float off of the wall and hold three at time. A playful design, the Newton shelves focuses on an experience rather than a function, which will encourage others to do the same. Sometimes a product doesn't have to be efficient to be cherished. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 16% | Activity: 12% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Why This Trend Is Growing - **Natural-looking Produce:** Creating grocery store displays that feature natural-looking produce covered in dirt. - **Recreating Childhood Experiences:** Designing products that bring back favorite childhood memories and provide a playful experience. - **Emphasizing Experience Over Function:** Focusing on the experience a product provides rather than its efficiency. ### Industries Being Reshaped - **Grocery Stores:** Creating fresh and natural grocery store displays to attract health-conscious consumers. - **Interior Design:** Designing furniture and shelving units that recreate childhood experiences and add a playful touch to homes. - **Consumer Goods:** Developing products that prioritize experience and nostalgia over strict functionality. ## Related on Trend Hunter - [Dynamic Storage-Display Shelves](https://www.trendhunter.com/trends/shelf-life.md) - [Sandbox-Like Modular Storage Cabinets](https://www.trendhunter.com/trends/modular-storage-cabinet1.md) - [Living Storage Systems](https://www.trendhunter.com/trends/treevive.md) - [Handle-Equipped Planter Shelves](https://www.trendhunter.com/trends/minimalist-plant-shelf.md) - [Fruit-Inspired Furniture Collections](https://www.trendhunter.com/trends/fruitinspired-furniture-collection.md) - [Abstract Jigsaw-Like Shelving](https://www.trendhunter.com/trends/spectator-shelf.md) - [L-Shaped Stacked Shelving](https://www.trendhunter.com/trends/loft-shelf.md) - [Mobile Illuminating Shelves](https://www.trendhunter.com/trends/for-a-fleeting-moment.md) - [Magnetic Wooden Sculpture Toys](https://www.trendhunter.com/trends/magnetic-sculpture.md)