# Branded Music Festivals Procter & Gamble & Live Nation Urban Present ONE Musicfest By Kalin Ned | Published 2024-08-20 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/one-musicfest References: [stocktitan.net](https://www.stocktitan.net/news/LYV/one-musicfest-presented-by-procter-and-gamble-celebrates-its-15th-v6rusx5yehe2.html) ONE Musicfest is celebrating its 15th anniversary this year and it will take place on October 26th and 27th, 2024, at Piedmont Park in Atlanta, GA. The festival, presented by [Procter & Gamble](https://www.trendhunter.com/trends/always-discreet1) and produced in collaboration with [Live Nation Urban](https://www.trendhunter.com/trends/7eleven-and-live-nation), features a diverse lineup of prominent artists across genres. Headliners include Cardi B, Gunna, Jill Scott, Victoria Monét, [Earth](https://www.trendhunter.com/trends/whole-earth-drizzler), Wind & Fire, and many others. The programming offers a blend of R&B, Hip Hop, and more. This year's festival emphasizes both musical performances and engaging experiences, such as meet-and-greets and unique activations. ONE Musicfest is known for its extensive and eclectic lineup. The event also features local food vendors, special merchandise, and a focus on supporting Black-owned businesses. With a reputation for high-profile performances and cultural impact, ONE Musicfest continues to attract a diverse audience looking for top-tier entertainment and immersive festival experiences. Image Credit: Procter & Gamble ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 53% | Activity: 63% | Freshness: 26% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Crossover Festivals:** Festivals blending multiple music genres, like R&B and Hip Hop, appeal to diverse audiences and encourage cross-cultural engagement. - **Immersive Fan Activations:** Unique activations and meet-and-greets at music festivals enhance fan experiences and deepen brand loyalty. - **Support for Black-owned Businesses:** Showcasing and supporting Black-owned businesses at large events highlights cultural pride and promotes economic inclusivity. ### Sectors Adopting This - **Music Festivals:** Music festivals that partner with major brands and diverse artists have the potential to attract wide-ranging and dedicated audiences. - **Event Activations:** Incorporating engaging and interactive event activations offers new dimensions to traditional entertainment experiences. - **Local Artisanal Markets:** Hosting local vendors and artisans at large festivals can bridge local commerce with mainstream culture, offering unique shopping experiences. ## Related on Trend Hunter - [Toronto Summer Music Festivals](https://www.trendhunter.com/trends/On-the-Way-Festival.md) - [Retailer Music Festival Partnerships](https://www.trendhunter.com/trends/7eleven-and-live-nation.md) - [Back-to-Campus Concert Series](https://www.trendhunter.com/trends/uo-live.md) - [3-Day Toronto Music Festivals](https://www.trendhunter.com/trends/music-festival-decadence.md) - [Phone-Free Music Festivals](https://www.trendhunter.com/trends/over-yondr.md) - [Annual Egg-Themed Festivals](https://www.trendhunter.com/trends/big-green-egg.md) - [Multi-Faceted Community-Focused Festivals](https://www.trendhunter.com/trends/halsey-fest.md) - [Toronto Fashion Music Festivals](https://www.trendhunter.com/trends/modecanadarocks-spring-equinox.md) - [Self-Care Festival Activations](https://www.trendhunter.com/trends/remix-your-selfcare.md)