# Digital-First Design Flagships New York's One Kings Lane Flagship Store Fosters Creativity By Jana Pijak | Published 2019-01-21 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/one-kings-lane-flagship References: [chainstoreage](https://www.chainstoreage.com/store-spaces/first-look-one-kings-lane-makes-leap-to-brick-and-mortar-in-new-york-city/) & [onekingslane](https://www.onekingslane.com/) A One Kings Lane flagship store opened its doors in the heart of Soho, Manhattan recently. The [digital-first retailer](https://www.trendhunter.com/trends/dossier-flagship-boutique) is known for offering premium furniture and home decor at an accessible price point. Its first brick-and-mortar location aims to draw in local professionals, families and a more mature audience interested in seeing and testing out products before buying them and features a multitude of engaging elements. The new retail space spans 3,500 square feet and features two levels that are situated inside a beautifully restored heritage building, first built in 1818. "The flagship is designed to create an immersive, home environment, with a product assortment curated to fit the aesthetic of the local neighborhood along with a variety of [small-space solutions](https://www.trendhunter.com/trends/ikea-shopin)." In addition to its cozy product displays which help consumers visualize pieces within their own living space, the new One Kings Lane flagship is also home to [interactive inspiration boards](https://www.trendhunter.com/trends/golden-goose-opens-in-nyc) and other digital signage. These allow consumers to play around with varying styles and product combinations before they decide on what they want to purchase. Image Credit: Chen Lin for One Kings Lane ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 52% | Activity: 77% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What's Driving This Trend - **Digital-first Retail:** Retailers are creating immersive digital-first experiences to enhance brick-and-mortar shopping and provide customers with a seamless experience, creating an opportunity for software developers and designers to collaborate on creating innovative interactive displays. - **Interactive Inspiration Boards:** Retailers are incorporating interactive inspiration boards and digital signage in-store to provide customers with a personalized shopping experience and increase engagement, creating an opportunity for graphic designers and UX designers to create visually appealing and user-friendly displays. - **Curated Product Assortment:** Retailers are curating product assortments to fit the aesthetic of the local neighborhood and provide customers with small-space solutions, creating an opportunity for small businesses and local artisans to collaborate with larger retailers to offer unique and locally sourced products. ### Who This Affects Most - **Furniture and Home Decor:** Furniture and home decor retailers can create immersive digital-first experiences by incorporating interactive displays and digital signage and partnering with local artisans and small businesses to offer unique and locally sourced products. - **Retail Design:** Retail design firms can work with retailers to design immersive digital-first experiences that enhance the brick-and-mortar shopping experience and incorporate interactive displays and digital signage. - **Software Development:** Software developers can collaborate with retailers to create innovative interactive displays and digital signage that enhance the shopping experience and provide customers with a seamless omnichannel experience. ## Related on Trend Hunter - [Community-First NYC Flagships](https://www.trendhunter.com/trends/telfars-nyc-flagship.md) - [Multi-Sensory Flagship Stores](https://www.trendhunter.com/trends/kate-shibuya.md) - [Immersive Flagship Tech Stores](https://www.trendhunter.com/trends/new-bond-street.md) - [Curated Intimate Retail Experiences](https://www.trendhunter.com/trends/alaa-flagship-store.md) - [Flagship Denim-Focused Stores](https://www.trendhunter.com/trends/american-eagle-1.md) - [Art Gallery-Inspired Luxury Shops](https://www.trendhunter.com/trends/proenza-schouler1.md) - [Modern Coffee Culture Boutiques](https://www.trendhunter.com/trends/nespresso-new-york-city-flagship.md) - [Color-Accented Flagship Stores](https://www.trendhunter.com/trends/valentino-flagship-stores.md) - [Reintroduced New York Boutiques](https://www.trendhunter.com/trends/la-maison-unique.md)