# Secret Society Illustrations One Horse Town Captures Esoteric Concepts and Illuminati Symbolism By Wesley Grant | Published 2011-05-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/one-horse-town References: [10and5](http://10and5.com/2011/05/23/the-latest-one-horse-town/) & [1horsetown.co.za](http://www.1horsetown.co.za) One Horse Town uses a secret language with the use of symbols in the collective's [Mexicana illustrations](https://www.trendhunter.com/trends/artisinal-tequila-bottles) that has [Illuminati](https://www.trendhunter.com/trends/premium-rye-vodka) written all over it. It’s not the subtle symbolism seen in advertisements, but rather the in-your-face type that says screams secret society. The One Horse Town Mexicana series captures various Illuminati symbols in a vibrant and religious illustration style with [Christian](https://www.trendhunter.com/trends/2026-bridal) themes. If you’re big on Illuminati or conspiracy theories, you’ll love checking the hidden meanings of each of these images. One Horse Town consists of illustrators Justin Poulter, Simon Berndt and Shaun Swainland and all of them are from Cape Town, South Africa. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 47% | Activity: 52% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life) ## Key Themes ### What's Driving This Trend - **Esoteric Illustration:** Businesses could employ similar illustration styles with secret symbolism to create intrigue and engagement with target audiences. - **Conspiracy Theory Culture:** Industries from gaming to film media could leverage the popularity of conspiracy theories and the Illuminati to create new forms of entertainment. - **Christian Iconography in Pop Art:** Pop artists and religious groups could fuse traditional Christian iconography with modern pop art styles to appeal to a younger generation. ### Who This Affects Most - **Graphic Design:** Graphic designers could experiment with new illustration trends inspired by Illuminati and secret symbolic language to create new marketing campaigns. - **Art and Entertainment:** The entertainment industry could take advantage of the popularity of conspiracy theories and create new forms of media to engage audiences. - **Religious Marketing:** Religious organizations could utilize modern pop art styles and Christian iconography to appeal to younger audiences and create new forms of outreach. ## Related on Trend Hunter - [Equestrian Heritage-Honoring Bag Capsules](https://www.trendhunter.com/trends/the-compton-cowboys.md) - [Symbolic Horse-Motif Tequilas](https://www.trendhunter.com/trends/year-of-the-horse-edition.md) - [Lunar New Year Capsules](https://www.trendhunter.com/trends/year-of-the-horse-1.md) - [Year-of-the-Horse Fashion](https://www.trendhunter.com/trends/year-of-the-horse-ss26.md) - [Retro-Inspired Collaborative Fashion](https://www.trendhunter.com/trends/horse-power-collection.md) - [Equestrian-Inspired Jewelry Pieces](https://www.trendhunter.com/trends/equestrianinspired-jewelry.md) - [Luxe Horse-Themed Coffee Kits](https://www.trendhunter.com/trends/herms-x-bialetti-year-of-the-horse.md) - [Lunar Festivity Fragrance Collections](https://www.trendhunter.com/trends/scentbird-year-of-the-horse-capsule.md) - [Limited-Edition Derby NFTs](https://www.trendhunter.com/trends/party-horses.md)