# Branded Chocolate Protein Bars ONE Hershey's Double Chocolate Protein Bar is Low in Sugar By Michael Hemsworth | Published 2025-06-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/one-hersheys-double-chocolate References: [allrecipes](https://www.allrecipes.com/new-one-hersheys-double-chocolate-11750500) & [one1brands](https://www.one1brands.com)  The [ONE Hershey's](https://www.trendhunter.com/trends/one-bars) Double Chocolate protein bar has been developed by the brand as a treat that leverages the brand awareness of Hershey's to provide consumers with a delicious yet functional snack this season. The protein bar is crafted with real Hershey's cocoa in the mix alongside [chocolate chips](https://www.trendhunter.com/trends/fulfils-protein-snacks), but is sweetened with just one-gram of sugar to position it as a better-for-you option. The protein bar features 18-grams of protein in each serving to give it a decidedly more satiating recipe when compared to conventional chocolates and treats. The ONE Hershey's Double Chocolate protein bar is being launched in select markets to start with nationwide availability slated to start soon in the US market. The product responds to increasing calls from consumers for functional food items with a treat-like profile. ## Trend Insights (Trend Hunter) - Score: 7.1/10 - Popularity: 87% | Activity: 84% | Freshness: 43% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Functional Indulgence:** A rising trend in the food industry involves combining indulgence with health benefits, catering to consumers who seek enjoyable yet nutritious eating experiences. - **Brand Collaboration:** More companies are leveraging well-known brand partnerships to expand into functional food markets, creating synergy between taste and wellness. - **Low-sugar Alternatives:** The demand for low-sugar snacks is growing as consumers become more health-conscious, leading to innovative products that do not compromise on taste. ### Where This Applies - **Health and Wellness Food:** This industry is rapidly expanding to include products that satisfy consumer demand for foods that both promote health and satisfy cravings. - **Confectionery Innovation:** Traditional confectionery companies are pivoting to offer healthier options, opening a pathway for disruptive products that transform classic treats into nutrient-rich snacks. - **Protein Supplement Market:** The protein supplement market is evolving to include more diverse and palatable offerings, appealing to both fitness enthusiasts and general consumers seeking protein-enriched treats. ## Related on Trend Hunter - [Candy-Inspired Protein Bars](https://www.trendhunter.com/trends/one-bars.md) - [Low-Sugar Caffeinated Protein Bars](https://www.trendhunter.com/trends/caffeinated-protein-bars.md) - [Crunchy Low-Sugar Protein Bars](https://www.trendhunter.com/trends/one-crunch.md) - [Protein-Packed Fiber Snack Bars](https://www.trendhunter.com/trends/protein-one-protein-bars.md) - [Low-Sugar Protein-Rich Candy Bars](https://www.trendhunter.com/trends/snickers-hi-protein-low-sugar.md) - [Decadent Protein Bars](https://www.trendhunter.com/trends/ms-high-protein-bars.md) - [Low-Calorie High-Protein Chocolates](https://www.trendhunter.com/trends/hormbles-chormbles-candy-bars.md) - [High-Protein Candy Bar Snacks](https://www.trendhunter.com/trends/candy-bar-bites.md) - [Protein-Rich Chocolate Bars](https://www.trendhunter.com/trends/chocotein.md)