# 1 Euro Homes Sicily Quake-Damaged Fixer Uppers By Marissa Brassfield | Published 2008-09-05 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/one-euro-sicily-quake-homes References: [nowpublic](http://www.nowpublic.com/strange/buy-home-only-euro-western-sicily) Mayor Vittorio Sgarbi has an aggressive plan to help revive his tiny town of Salemi, Sicily: Sell earthquake-damaged homes for one euro. Salemi was struck by an earthquake 40 years ago and the town hasn't recovered since. Pop artist Peter Gabriel is one of the several international notable figures who has shown interest in the community as a result of Mayor Sgarbi's plan. **Implications** - All of the homes that will cost one euro require a lot of work and will need to be renovated. People who purchase the homes have two years to complete their renovation and are not allowed to make changes to the foundation of the home. This would be a great experience for people who love a good challenge. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 78% | Activity: 24% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### What Makes This Trend Stand Out - **Affordable Housing:** The trend of selling earthquake-damaged homes for one euro offers an opportunity to provide affordable housing options for individuals and families. - **Rejuvenation Tourism:** The concept of selling fixer-upper homes in quake-damaged areas as a tourist attraction can create a new trend of rejuvenation tourism, where visitors invest in the revitalization of communities. - **Creative Renovation Solutions:** The need to renovate earthquake-damaged homes purchased for one euro presents an opportunity for creative renovation solutions, such as sustainable building practices and innovative design ideas. ### Sectors Adopting This - **Construction:** The construction industry can benefit from the trend of selling earthquake-damaged homes by providing renovation services and expertise. - **Tourism:** The tourism industry can tap into the opportunity of rejuvenation tourism, attracting visitors who are interested in investing in and contributing to the revival of communities. - **Architecture and Design:** The architecture and design industry can explore innovative and creative solutions for renovating quake-damaged homes, incorporating sustainable practices and unique aesthetics. ## Related on Trend Hunter - [Rent-Free Hotels](https://www.trendhunter.com/trends/restored-italian-house.md) - [Compact Refurbished Micro-Homes](https://www.trendhunter.com/trends/sassi.md) - [Renovated Southern Italian Homes](https://www.trendhunter.com/trends/casa-soleto.md) - [Refurbished Rural Tuscan Farmhouses](https://www.trendhunter.com/trends/ricupaglia.md) - [Charitable Low-Cost Art Raffles](https://www.trendhunter.com/trends/1-picasso-for-100-euros.md) - [Compact Cottage Revivals](https://www.trendhunter.com/trends/rustic-renovation.md) - [$1 Tiny Apartment Rentals](https://www.trendhunter.com/trends/tiny-apartment-rental.md) - [Balearic Island Housing Projects](https://www.trendhunter.com/trends/life-reusing-posidonia.md) - [Revived Stone Sheds](https://www.trendhunter.com/trends/microhome-renovation.md)