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# Handheld Donut Packaging
D'ONE is a One-Donut Container Concept That Unfolds to Form a Plate

By Laura McQuarrie | Published 2017-02-25 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/one-donut
References: [packagingoftheworld](http://www.packagingoftheworld.com/2017/01/done-concept.html)

D'ONE is the name of a one-donut packaging concept from designer Jiaru Lin that imagines an alternative way to packing the round confections by the dozen.

While there are some donut packaging solutions that exist for single donuts, they typically take the form of bags and boxes that are only used to keep the products fresh until they are ready to be eaten. As well as providing protection from the time a donut goes from behind a bakery counter to the customer, this grab-and-go donut packaging concept can be unfolded to form a plate for mess-free eating.

To add to the ease of eating a donut as a snack without getting one's fingers sticky, the concept imagines that a fork would be included in the small handheld container.

## Trend Insights (Trend Hunter)

- Score: 3.0/10
- Popularity: 54% | Activity: 28% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What's Driving This Trend

- **Eco-friendly Food Packaging:** The D'ONE concept offers a sustainable alternative to traditional, single-use donut packaging.
- **Minimalist Container Design:** The D'ONE concept demonstrates an opportunity for companies to attract customers with simple, functional packaging designs.
- **Portable Food Packaging:** The D'ONE concept shows potential for innovative, compact packaging designs that cater to busy consumers on the go.

### Who This Affects Most

- **Food and Beverage:** The D'ONE concept presents an opportunity for bakeries and cafes to offer customers a unique and convenient way to enjoy their products.
- **Packaging:** The D'ONE concept showcases an opportunity for packaging companies to create sustainable, functional designs that cater to changing consumer demands.
- **Retail:** The D'ONE concept illustrates an opportunity for retailers to offer customers an easy and mess-free way to eat on the go, attracting busy consumers seeking convenience.

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