# Puppy Love Tween Covers The One Direction Wonderland Magazine Editorial Pleases Fans By Jana Pijak | Published 2012-11-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/one-direction-wonderland-magazine References: [fuckingyoung.es](http://fuckingyoung.es/wonderland-novemberdecember-2012-cover/) & [wonderlandmagazine](http://www.wonderlandmagazine.com/) The One Direction Wonderland magazine cover shoot graces the publication’s ‘Obsessed’ issue. In a short period of time, the British-Irish boy band has taken North America by storm, melting tween hearts with their wholesome image and catchy music that includes the number one hit, ‘You Don’t Know You’re Beautiful.' Clad in [candy-colored pastels](https://www.trendhunter.com/trends/pleasing-and-jw-anderson), the band of five poses with some [furry co-stars](https://www.trendhunter.com/trends/chief-snuggle-officers), each holding a [small puppy](https://www.trendhunter.com/trends/dog-birthday-cake-toy) in their arms. Their cover is captured by the lens of photographer Michael Hauptman who creates a final image that is reminiscent of a retro glamor shot or picture day school photo. Poking fun at their fans’ obsessive ‘puppy love,' the One Direction Wonderland magazine cover story shines a spotlight on the band of tween heartthrobs. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 9% | Activity: 35% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What Makes This Trend Stand Out - **Tween Celebrity Culture:** Opportunity to create trendsetting products or experiences catering to the interests and desires of tween fans. - **Animal-inclusive Media:** Opening a market for brands to incorporate furry companions as brand ambassadors or character mascots. - **Retro Revival Photography:** Creating a demand for vintage-style photography that captures an era or tone in modern times. ### Sectors Adopting This - **Publishing:** Opportunity for magazines or publishers to expand their readership by featuring popular tween idols in their publications. - **Pet Care:** Opportunity to create brand partnerships or advertising campaigns that feature animals as valuable companions and marketing tools. - **Photography:** Opportunity for photographers to monetize a growing trend towards nostalgic or vintage-style photography that appeals to a younger audience. ## Related on Trend Hunter - [Pop Star-Themed Animals](https://www.trendhunter.com/trends/taylor-swiftthemed-cats.md) - [Adorable Holiday Campaigns](https://www.trendhunter.com/trends/burberrys-holiday-campaign.md) - [Textural Spellbinding Dog Toys](https://www.trendhunter.com/trends/barkbox-collection.md) - [Charm-Adorned Dog Collars](https://www.trendhunter.com/trends/charmadorned-dog-collar.md) - [Dog-Themed Puzzles](https://www.trendhunter.com/trends/dogthemed-puzzle.md) - [Imaginative Buildable Magazines](https://www.trendhunter.com/trends/lego-and-wallpaper.md) - [Makeup-Themed Dog Toys](https://www.trendhunter.com/trends/makeupthemed-dog-toys.md) - [Modern Pet Apparel](https://www.trendhunter.com/trends/stylish-pet-collection.md) - [Heart-Warming Pet Owner Campaigns](https://www.trendhunter.com/trends/cesar-love-like-crazy.md)