# Boy Band Super Tours Studio Morross Brought the One Direction Tour to Life By Vasiliki Marapas | Published 2015-02-13 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/one-direction-tour References: [itsnicethat](http://www.itsnicethat.com/articles/studio-moross-one-direction) & [studiomoross](http://www.studiomoross.com/) Creative design firm [Studio Moross](https://www.trendhunter.com/trends/the-hotel-at-the-moore) undertook a daunting task when it agreed to art direct the latest One Direction tour. One Direction is band that rose to fame through the UK series The X Factor back in 2010, but at this point, it almost sounds silly to continue to refer them as a "band." They are more accurately described as a pop music phenomenon, wielding the power of making tween girls (and grown women) swoon at the mere mention of their name. Studio founder Kate Moross accrued a talented team of artists, filmmakers, designers, animators and illustrators to create the [set design, branding and live visuals](https://www.trendhunter.com/trends/monday-nights) for the entire One Direction Tour. Surprised at the amount of creative freedom she was given, Moross created a fun, vibrant tour that embodies everything the One Direction phenomenon is all about. ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 9% | Activity: 3% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What's Driving This Trend - **Experiential Entertainment:** Opportunity for creative design firms to art direct and create immersive tours for popular music acts like One Direction. - **Collaborative Design:** Opportunity for talented teams of artists, filmmakers, designers, animators, and illustrators to work together to create visually stunning and cohesive tour experiences. - **Celebrity Branding:** Opportunity for design firms to leverage the popularity and brand recognition of celebrities like One Direction to create visually appealing and engaging branding and marketing materials for tours. ### Who This Affects Most - **Creative Design:** Creative design firms can showcase their talents and abilities by undertaking the art direction and set design for popular music tours. - **Entertainment:** The entertainment industry can leverage the creative expertise of design firms to enhance live experiences for fans of popular music acts. - **Marketing and Branding:** The marketing and branding industry can capitalize on the fame and recognition of celebrities to create visually appealing and memorable tour branding materials. ## Related on Trend Hunter - [Ultra-Colorful Design Studios](https://www.trendhunter.com/trends/whimsical-studio.md) - [Tropical Modernism Stage Designs](https://www.trendhunter.com/trends/south-asian-stage.md) - [Contemporary Music Office Redesigns](https://www.trendhunter.com/trends/m-moser-associates.md) - [Perception-Challenging Art Exhibitions](https://www.trendhunter.com/trends/becoming-familiar.md) - [Creative Play Pop-Ups](https://www.trendhunter.com/trends/sharpie-studio.md) - [Director-Celebrating Artful Exhibitions](https://www.trendhunter.com/trends/world-of-tim-burton.md) - [Ultra-Playful Studio Designs](https://www.trendhunter.com/trends/bright-workspace.md) - [Singer-Themed Transit Takeovers](https://www.trendhunter.com/trends/sony-and-olivia-rodrigo.md) - [Vibrantly Pink Skelter Installations](https://www.trendhunter.com/trends/stay-playful.md)