# Pop Group Pillows This 'One Direction' Merchandise Will Have You Sleeping Like a Baby By Anne Booth | Published 2013-09-29 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/one-direction-merchandise References: [buzzfeed](http://www.buzzfeed.com/alexnaidus/pieces-of-evidence-that-punk-is-dead) & [society6](http://society6.com/tayysaint/One-Direction-Infection_Pillow) This piece of 'One Direction' merchandise is not just a poster or a phone case, but something that will become a part of your [bedroom decor](https://www.trendhunter.com/trends/pillowfort-collection). It is a 'One Direction' pillow with the band member's names circled around the center. If you are a true fan then this pillow will fit right into your bedroom, as it is the perfect throw pillow to make any room pop. The pillow has a double-sided print so you can always see the names of your favorite band. There is also a concealed zipper for cleaning purposes. 'One Direction' merchandise is becoming all the same, but with this throw pillow, you can spice up your [living room couch](https://www.trendhunter.com/trends/knoll-perron-pillo) or your bed and add some poppy boy band zest to the space. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 34% | Activity: 34% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) ## Key Themes ### Key Themes Behind This Trend - **Musician-themed Decor:** The trend of musician-themed decor presents an opportunity for bands to create unique merchandise offerings beyond traditional clothing and posters. - **Double-sided Printed Products:** The double-sided print trend creates opportunities for companies to offer multiple design options on a single item, increasing customer satisfaction and perceived value. - **Revamped Fan Merchandise:** Redesigning fan merchandise that goes beyond traditional options can provide businesses with an opportunity to create a new range of products to satisfy unique consumer demand. ### Where This Applies - **Home Decor:** Home decor companies can offer unique options for fans to incorporate their passion for popular musicians into their home interior design. - **E-commerce:** E-commerce companies can take advantage of new trends in popular merchandise to expand their product offerings and increase sales revenue. - **Entertainment:** Entertainment companies can create additional revenue streams by pivoting to unique merchandise offerings beyond traditional music streaming or ticket sales. ## Related on Trend Hunter - [Relaxing Speaker-Equipped Pillows](https://www.trendhunter.com/trends/nitebuds-pillow.md) - [Comforting Pillow Lines](https://www.trendhunter.com/trends/comforting-pillow.md) - [Adaptive Ergonomic Bed Pillows](https://www.trendhunter.com/trends/ostrichpillow-bed-pillow.md) - [Two-In-One Plush Sets](https://www.trendhunter.com/trends/cute-animal-pillow-with-blanket.md) - [Emotive Plush Sunflower Pillows](https://www.trendhunter.com/trends/talking-terps.md) - [Diamond Lattice Support Pillows](https://www.trendhunter.com/trends/alpha-pillow-3d.md) - [Pride-Supporting Sleep Series](https://www.trendhunter.com/trends/rainbow-throw.md) - [Customizable Pocket Pillows](https://www.trendhunter.com/trends/sururu-pillow-p17.md) - [Cheeky Self-Care Pillows](https://www.trendhunter.com/trends/do-not-disturb-decor.md)