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# Contemporary Georgian-Inspired Hotels
One Crown Place Mixes Contemporary with Georgian Design

By Madison Mackay | Published 2018-03-06 | World
Source: Trend Hunter, https://www.trendhunter.com/trends/one-crown-place
References: [wallpaper](https://www.wallpaper.com/travel/georgian-and-contemporary-architecture-merge-at-one-crown-place) & [onecrownplace](https://www.onecrownplace.com/)

One Crown Place in London, UK, currently holds 246 luxury apartments with nine penthouses. At the foot of the luxury building is a row of six low-sitting Georgian townhouses, after being abandoned for years, the area will reopen as a [41-room boutique hotel](https://www.trendhunter.com/trends/blue-architecture-studio-1).

The design team aims to knit together the building's new design features with the hotels [classic Georgian bones](https://www.trendhunter.com/trends/gunter-and-co). With multiple communal spaces such as a cafe, art gallery, deli, club lounge, bar and library, the new part of the building will be dressed in warm brown colors and framed by large, over-sized windows.

The hotel features a [conservatory restaurant](https://www.trendhunter.com/trends/deux-gares-express-caf), a light-washed outdoor space that was styled with an orange color scheme, black and white tiles and creeper vines covering all of the walls. One Crown Place is set to be a one of a kind building in the area.

## Trend Insights (Trend Hunter)

- Score: 3.2/10
- Popularity: 70% | Activity: 19% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel)

## Key Themes

### What Makes This Trend Stand Out

- **Georgian-inspired Design:** Opportunity for businesses to incorporate Georgian design elements into contemporary spaces to create a unique and sophisticated aesthetic.
- **Boutique Hotels:** Increasing demand for boutique hotels that offer personalized experiences, creating opportunities for innovative and individually themed accommodations.
- **Mixed-use Developments:** Growing trend of combining residential, commercial, and hospitality spaces in a single development, offering convenience and diverse experiences for residents and guests.

### Sectors Adopting This

- **Interior Design:** Disruptive innovation opportunity for interior design firms to specialize in blending contemporary and Georgian design elements for commercial and residential projects.
- **Hospitality:** Opportunity for the hospitality industry to create unique boutique hotels that provide personalized experiences through thematic design, attracting discerning travelers.
- **Real Estate Development:** Opportunity for real estate developers to capitalize on the mixed-use trend by integrating residential, commercial, and hospitality spaces in their projects, enhancing value and appeal.

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