# Unconventional Religious Branding The One Community Church Adopts Non-Religious Exterior By Meghan Young | Published 2010-04-25 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/one-community-church References: [psfk](http://www.psfk.com/2010/04/pics-innovative-church-branding.html) & [one.org.au](http://www.one.org.au/) The One Community Church's approach to encouraging more followers is incredibly innovative. Shedding the traditional look and feel of the church, the One Community Church has adopted a much more [modern brand](https://www.trendhunter.com/trends/the-brooklyn-museums). With clean lines, bold colors and an overall [non-religious exterior](https://www.trendhunter.com/trends/narac-church), they hope to appeal to the community on a different level. The One Community Church is based in Melbourne, Australia, I have to wonder if [more churches will follow suit](https://www.trendhunter.com/trends/st-leonards-church). What do you think? ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 51% | Activity: 54% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What Makes This Trend Stand Out - **Modern Religious Branding:** Religious institutions are adopting modern branding methods to appeal to younger and diverse audiences. - **Non-traditional Religious Spaces:** Religious institutions are breaking away from traditional church architecture and design to create more inclusive and welcoming spaces. - **Community-focused Religious Practices:** Religious institutions are placing a greater emphasis on community-focused practices and outreach to better engage with a wider audience. ### Sectors Adopting This - **Religious Organizations:** Religious organizations can take advantage of innovative branding techniques to attract new and diverse followers. - **Architecture and Design:** Architects and designers can work with religious institutions to create modern and inclusive spaces for worship and community activities. - **Marketing and Advertising:** Marketing and advertising professionals can assist religious institutions in reaching new audiences through innovative branding methods and community outreach programs. ## Related on Trend Hunter - [Reflection-Encouraging Cohesive Churches](https://www.trendhunter.com/trends/hjvangen-church.md) - [Fluted Concrete-Added Chapels](https://www.trendhunter.com/trends/st-marys-coptic-church.md) - [Denmark Suburban Modern Churches](https://www.trendhunter.com/trends/treroner-church.md) - [Refurbished Welcoming Churches](https://www.trendhunter.com/trends/st-leonards-church.md) - [Multi-Faith Spiritual Temples](https://www.trendhunter.com/trends/nondenominational-temple.md) - [Albanian Sleek Concrete Chuches](https://www.trendhunter.com/trends/narac-church.md) - [Angular Church Matte Extensions](https://www.trendhunter.com/trends/red-church.md) - [Wellness-Focused Lifestyle Hubs](https://www.trendhunter.com/trends/health-club.md) - [Community-Driven Retail Stores](https://www.trendhunter.com/trends/stone-islands-munich-store.md)