# Social Good Smartphone Apps The One App Helps Raise Awareness and Support for Developing Nations By Jaime Neely | Published 2011-06-07 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/one-app References: [mashable](http://mashable.com/2011/06/01/activism-app-one/) & [one.org](http://one.org/us/) The new One App, created by the ONE.org, was recently released and hopes to raise awareness regarding poverty and the [abuse of women and children](https://www.trendhunter.com/trends/Findmykids-App) in developing nations. The One App is based on the concept of digital advocacy and is not looking for users to donate money, but to help raise awareness through the [smartphone app](https://www.trendhunter.com/trends/intenty-app). The One App has five different components, including Blog, Latest, Proof, Connect and More. These sections provide facts, statistics, updates on social good projects currently underway and a section where these can then be shared. The One App also advertises and promotes other agencies similar to ONE.org, where activists can become involved or make a donation to another charity or organization. The One App is currently only available for phones in the United States. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 13% | Activity: 28% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Why This Trend Is Growing - **Digital Advocacy:** The One App showcases the potential for smartphone apps to be used as tools for raising awareness and promoting social causes. - **Mobile Philanthropy:** The One App demonstrates the power of mobile technology for engaging users in philanthropic efforts without requiring monetary donations. - **Social Good Promotion:** The inclusion of advertisement and promotion sections in the One App highlights the opportunity to leverage smartphone apps to support and promote various social good initiatives. ### Industries Being Reshaped - **Nonprofit:** The One App presents a disruptive innovation opportunity for nonprofits to leverage smartphone apps for digital advocacy and fundraising. - **Tech Startups:** Tech startups can explore opportunities in developing mobile app solutions for social good promotion and engagement. - **Social Impact:** Social impact organizations can capitalize on the potential of smartphone apps for driving awareness and engagement with their causes. ## Related on Trend Hunter - [Android-Compatible Esports Apps](https://www.trendhunter.com/trends/one-esports-2.md) - [Charitable App-Focused Initiatives](https://www.trendhunter.com/trends/slim-chickens1.md) - [Connective Non-Profit Funding](https://www.trendhunter.com/trends/wingtap.md) - [Financial Challenges Mobile Apps](https://www.trendhunter.com/trends/achieve-good.md) - [Boycott-Supporting Phone Apps](https://www.trendhunter.com/trends/buycott.md) - [Event-Based Social Networking Applications](https://www.trendhunter.com/trends/plus-1.md) - [Digital Wellness-Promoting Apps](https://www.trendhunter.com/trends/aarp-now.md) - [Breast Health Awareness Apps](https://www.trendhunter.com/trends/know-your-lemons.md) - [HIV-Sensitive LGBTQ+ Apps](https://www.trendhunter.com/trends/app-for-gay-black-men.md)