# Battery Beverage Branding Visually Stimulaing One.5 Tequila Packaging Delivers a Sensory Boost By Amelia Roblin | Published 2012-08-10 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/one-5-tequila-packaging References: [packagingoftheworld](http://www.packagingoftheworld.com/2012/08/one5-tequila-concept.html) & [andrewklotz](http://andrewklotz.ca/) [Mexican liquor](https://www.trendhunter.com/trends/anteel-tequila) is a favorite ingredient for a good time and One.5 Tequila packaging certainly plays this up. Bright colors, [eye-catching graphics](https://www.trendhunter.com/trends/absolut-haring-artist-edition-bottle) and an unusual container make for a deliciously exotic and stimulating aesthetic combination. At first glance, Andrew Klotz's branding concept gives each bottle the distinct resemblance to a fuel cell. Therefore it's certainly not a coincidence that the tags that accompany each vessel are outrageously stylized and anthropomorphically expressive cartoon batteries themselves. The top of each can is accented with a positive sign and the bottom with a negative one. The four different flavors of the enhanced alcoholic drinks have high-energy names like Zap, Jolt, [Shock](https://www.trendhunter.com/trends/characterdriven-merchandise) and Strike. For added visual punch, every piece of One.5 Tequila packaging features a cut-and-pasted face with an excited expression. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 54% | Activity: 35% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Exotic Alcohol Packaging:** Opportunity to create unique designs and unconventional packaging for alcoholic beverages. - **Anthropomorphic Branding:** Opportunity to create playful and expressive branding concepts using anthropomorphic characters. - **High-energy Product Naming:** Opportunity to give products an extra boost with high-energy names and associated branding. ### Sectors Adopting This - **Alcoholic Beverages:** Opportunity for alcoholic beverage companies to differentiate themselves with creative packaging and branding. - **Design/branding Agencies:** Opportunity for design and branding agencies to offer new and creative solutions for alcoholic beverage packaging and branding. - **Marketing/advertising Agencies:** Opportunity for marketing and advertising agencies to leverage high-energy product naming and branding to create attention-grabbing campaigns. ## Related on Trend Hunter - [Artful Energy Drinks](https://www.trendhunter.com/trends/el-jefe-energy.md) - [Exceptional Tequila Packaging Designs](https://www.trendhunter.com/trends/bottle-and-packaging-redesign.md) - [Artfully Abstract Tequilas](https://www.trendhunter.com/trends/casa-obsidiana.md) - [Party-Goer Tequila Packaging](https://www.trendhunter.com/trends/olmeca-tequila.md) - [Sophisticated Tequila Packaging Designs](https://www.trendhunter.com/trends/el-mayor-tequila.md) - [Personality-Inspired Drink Packaging](https://www.trendhunter.com/trends/smart-packaging-experience.md) - [Colorful Kombucha Branding](https://www.trendhunter.com/trends/colorful-kombucha-branding.md) - [Premium Tequila Revamps](https://www.trendhunter.com/trends/tequila-bribon.md) - [Revamped Canned Cocktail Branding](https://www.trendhunter.com/trends/canteen-spirits-1.md)