# Blooming Runway Fashion Ondrej Adamek's Flowery Collection Debuted at London Fashion Week By Lacey-Jane Walsh | Published 2014-02-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/ondrej-adamek References: [dezeen](http://www.dezeen.com/2014/02/19/giant-flowers-obscure-models-in-ondrej-adameks-graduate-fashion-collection/) & [unknownmale](http://www.unknownmale.com/giant-flowers-obscure-models-in-ondrej-adameks-graduate-fashion-collection/) Ondrej Adamek, a talented graduate of [Central Saint Martins](https://www.trendhunter.com/trends/woojun-jang-fw26), is behind this flowery fashion collection which was first seen at London Fashion Week. Many of these bizarre bloom-filled designs seem to obstruct the model's ability to see. Abstract petals seem to cover up the wearer's face. Other dresses in this collection feature a bloom-like design near the bottom, which gives these pieces an unusual shape and draws in the viewer's attention. Ondrej Adamek's [flower-inspired fashion collection](https://www.trendhunter.com/trends/flowers-of-yves-saint-laurent) is filled with bright colors, likely because spring is slowly approaching. The majority of these puffed-up outfits use shades of blue and pink, with some white and black occasionally thrown in. This artistic collection is as peculiar as it is feminine. These designs are more like artworks than functional fashion pieces. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 65% | Activity: 52% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Art-inspired Fashion:** Opportunity to disrupt traditional fashion by creating abstract and bold designs inspired by various art forms. - **Obscured Face Designs:** Opportunity to incorporate face-obstructing designs into fashion pieces for a unique and edgy look. - **Bloom-themed Collections:** Opportunity to create fashion collections inspired by floral themes and colors. ### Who This Affects Most - **Fashion Industry:** The fashion industry can innovate by incorporating more unconventional designs based on various art forms. - **Beauty Industry:** Opportunity to experiment with more dramatic makeup and hair looks that complement the bold fashion pieces with face-obstructing designs. - **Textile Industry:** Opportunity to innovate by creating custom fabrics and materials that can accommodate more abstract and unusual shapes in fashion pieces. ## Related on Trend Hunter - [Textured Floral Design Footwear](https://www.trendhunter.com/trends/oasis-society.md) - [Floral-Imbued Fashion Exhibits](https://www.trendhunter.com/trends/flowers-of-yves-saint-laurent.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Whimsical Feminine Runway Shows](https://www.trendhunter.com/trends/wild-rose-sparrow.md) - [Feminine Spring Apparel Collabs](https://www.trendhunter.com/trends/femininity-in-bloom.md) - [Whimsical Couture Settings](https://www.trendhunter.com/trends/chanel-spring-summer-2026.md) - [Sustainably-Focused Experimental Fashion](https://www.trendhunter.com/trends/upcycled-fashion-collection.md) - [Elegant Family-Dedicated Apparel](https://www.trendhunter.com/trends/chet-los-ss25-collection.md) - [Spring Fashion Blooms](https://www.trendhunter.com/trends/reformation-spring-2025.md)