# On-Demand Car Subscriptions Porsche Has Expanded Its On-Demand Subscription to Four New Cities By Daniel Johnson | Published 2019-08-30 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/ondemand-subscription References: [techcrunch](https://techcrunch.com/2019/08/29/porsche-expands-on-demand-subscription-plans-to-four-more-cities/) & [porsche](https://www.porsche.com/) [Porsche](https://www.trendhunter.com/trends/porsche-travel-experience) has announced it will expand its on-demand subscription to four new cities. The list of new cities includes Las Vegas, Pheonix, San Diego as well as Toronto. Porsche initially launched its on-demand subscription in order to cater to consumer demands, where flexibility and choice are a priority. The program's expansion is the result of success in other cities. Porsche's North American president and CEO, Klaus Zellmer spoke on the program stating “In our first year and a half, more than 80% of Passport members in the Atlanta pilot were not previous Porsche owners.” The program gives customers the ability to access 20 different [Porsche models](https://www.trendhunter.com/trends/porsche-cayenne-electric). The price of the subscription starts at $2,100, with more expensive options available. Image Credit: Porsche ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 36% | Activity: 41% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What Makes This Trend Stand Out - **On-demand Car Subscriptions:** Disruptive innovation opportunity: Explore the potential for offering on-demand car subscriptions in other cities and regions. - **Flexibility and Choice:** Disruptive innovation opportunity: Develop flexible subscription models that offer a wide range of vehicle options to cater to consumer demands. - **Expanding Market for Luxury Subscriptions:** Disruptive innovation opportunity: Tap into the growing market for luxury car subscriptions by expanding subscription services to new cities and targeting affluent consumers. ### Sectors Adopting This - **Automotive:** Disruptive innovation opportunity: Innovate and disrupt the automotive industry by exploring new business models centered around car subscriptions. - **Technology:** Disruptive innovation opportunity: Leverage technology to enhance the on-demand car subscription experience, including seamless booking, tracking, and access to a variety of vehicle models. - **Travel and Hospitality:** Disruptive innovation opportunity: Partner with travel and hospitality companies to offer all-inclusive luxury car subscription packages for tourists and business travelers. ## Related on Trend Hunter - [Luxury Auto-Branded Travel Experiences](https://www.trendhunter.com/trends/porsche-travel-experience.md) - [In-Car Gaming Integrations](https://www.trendhunter.com/trends/porsche-x-airconsole.md) - [Car Feature Addition Subscriptions](https://www.trendhunter.com/trends/acceleration-increase.md) - [Upgraded Customizable Sportscars](https://www.trendhunter.com/trends/2022-panamera.md) - [Sports Car Airline Transfers](https://www.trendhunter.com/trends/porsche-transfer-service.md) - [Car Hardware Subscription Services](https://www.trendhunter.com/trends/bmw-1.md) - [Track Driving Vehicle Apps](https://www.trendhunter.com/trends/porsche-track-precision-app.md) - [Performance-Driven Electric SUVs](https://www.trendhunter.com/trends/porsche-allelectric-macan.md) - [Branded Automotive Countryside Tours](https://www.trendhunter.com/trends/porsche-rooftop-camper-experience.md)