# Football Game Seltzer Hotlines The Onda Hotline Returns Just in Time for Super Bowl Celebrations By Elena Rahman | Published 2022-02-07 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/onda-hotline-returns References: [drinkonda](https://drinkonda.com/pages/onda-hotline)  The [Onda Hotline](https://www.trendhunter.com/trends/onda-hotline) returns this month ahead of the Super Bowl game and celebrations to help fans enjoy the big day. Onda Tequila Seltzer offers a refreshing alternative to beer and hard seltzer options. To celebrate the end of the NFL season, fans can text a receipt to 1-8722-ONDA4U to receive a [free 8-can Variety Pack](https://www.trendhunter.com/trends/go-for-dos) of Onda. Made with blanco tequila sourced from Mexico, Onda is a light beverage option, boasting only 100 calories and zero sugar. Previously, the brand offered a similar initiative for the tailgating season. Now that the Super Bowl game is quickly approaching, the [tequila seltzer](https://www.trendhunter.com/trends/johnny-tejas) company wants to make the celebration exciting by encouraging fans to enjoy alternative beverages to animate their game-watching experience. Image Credit: Onda ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 56% | Activity: 86% | Freshness: 11% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Tequila Seltzers:** Onda's tequila seltzer provides a refreshing alternative to traditional beer and hard seltzers. - **Alternative Game-watching Beverages:** There is room for more variety in the game-watching beverage market beyond beer and traditional seltzers. - **Text-based Marketing:** Text-based marketing initiatives like Onda's Hotline could provide an effective way for brands to engage with customers directly. ### Sectors Adopting This - **Alcohol Beverages:** The alcohol beverage industry has the opportunity to create more low calorie and sugar-free options like Onda's tequila seltzer. - **Marketing:** Incorporating text-based marketing initiatives like Onda's Hotline could provide a more direct and personalized way for brands to engage with customers. - **Sports Entertainment:** Providing alternative game-watching beverages like Onda's tequila seltzer could provide an opportunity for the sports entertainment industry to offer a more diverse experience for viewers. ## Related on Trend Hunter - [Tailgating Seltzer Campaigns](https://www.trendhunter.com/trends/onda-hotline.md) - [Tropical Seltzer Packs](https://www.trendhunter.com/trends/paradise-collection.md) - [Game Day-Inspired Shots](https://www.trendhunter.com/trends/game-on-shots.md) - [Hot Wing-Inspired Seltzers](https://www.trendhunter.com/trends/hot-winginspired-seltzers.md) - [Canned Tequila Seltzer Expansions](https://www.trendhunter.com/trends/onda.md) - [Tequila Seltzer Fiesta Packs](https://www.trendhunter.com/trends/high-noon-fiesta-pack.md) - [Sports-Inspired Tequila Cocktails](https://www.trendhunter.com/trends/celebrate-the-super-bowl.md) - [High-ABV Tailgate Drinks](https://www.trendhunter.com/trends/tailgate-tour.md) - [Sessionable Tequila Seltzers](https://www.trendhunter.com/trends/high-noon-tequila-seltzer.md)