# Whimsical Milk Tea Branding The Brand 'Once Upon A Tea' Offers Fruit-Flavored Beverages By Mishal Omar | Published 2017-02-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/once-upon-a-tea References: [packagingoftheworld](http://www.packagingoftheworld.com/2017/02/once-upon-tea-instant-aroma-tea.html) & [facebook](https://www.facebook.com/onceuponatea/) Once Upon A Tea is a brand based in Thailand that offers a dynamic range of [powdered mixes](https://www.trendhunter.com/trends/edible-tea) that can be used to make milk tea, or "bubble tea" as it is often called. The brand offers three new flavors in its collection, all of which are relatively popular when it comes to milk teas. The range includes an orange tea, a banana tea and an apple tea -- and they all come in powdered form. These powders can be mixed with hot water or milk to create milk tea, and then can be offered with [tapioca balls to make bubble tea](https://www.trendhunter.com/trends/bubble-tea-home-kits). The packaging itself features varying background colors with whimsical graphics decorating it. Once Upon A Tea's packaging is free of caffeine, full of flavor and is offered in packaging that is likely to capture consumer attention. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 70% | Activity: 62% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Fruit-flavored Milk Tea:** Creating unique and diverse fruit-flavored milk teas that offer a twist on traditional options. - **Powdered Mixes for Milk Tea:** Developing convenient and customizable powdered mixes for making milk tea at home or on-the-go. - **Whimsical Packaging Design:** Exploring creative and visually appealing packaging designs to capture consumer attention and enhance brand identity. ### Who This Affects Most - **Beverage Industry:** Opportunity for companies to innovate and expand their product offerings within the milk tea market. - **Food Manufacturing:** Creating new powdered mixes for milk tea can open up new avenues for the food manufacturing industry to cater to a growing consumer demand for convenient beverages. - **Graphic Design:** Demand for innovative and eye-catching packaging designs in the beverage industry presents opportunities for graphic designers to showcase their skills and create unique brand identities. ## Related on Trend Hunter - [Popping Pearl Teas](https://www.trendhunter.com/trends/inoteas-pobble.md) - [Playful Gen Z Bubble Tea Campaigns](https://www.trendhunter.com/trends/personalitea-campaign.md) - [Boba Tea Pouches](https://www.trendhunter.com/trends/bubble-tea-pouch.md) - [Bubble Tea-Inspired Protein Powders](https://www.trendhunter.com/trends/bubble-teainspired.md) - [Next-Gen Hydrating Tea Powders](https://www.trendhunter.com/trends/kaytea-instant-iced-tea-powders.md) - [Bubble Tea-Inspired Frozen Yogurts](https://www.trendhunter.com/trends/milk-tea-frozen-yogurt.md) - [Festive Boba Bottles](https://www.trendhunter.com/trends/holiday-bubble-tea.md) - [Milk Tea-Flavored Protein Bars](https://www.trendhunter.com/trends/flavored-protein-bar.md) - [Personality-Packed Boba Beverages](https://www.trendhunter.com/trends/krak-boba.md)