# Once-in-a-Lifetime Trip 2008 Olympics Package By Alex Covert | Published 2007-10-27 | World Source: Trend Hunter, https://www.trendhunter.com/trends/once-in-a-lifetime-travel-package-2008-olympics References: [samsclub](http://www.samsclub.com/shopping/navigate.do?catg=9411) The mega-monster, bargain store, Sam's Club and beverage-king, [Coca Cola](https://www.trendhunter.com/trends/cocacola-dreamworld) is offering what they call a [once-in-a-lifetime travel package](https://www.trendhunter.com/trends/worldwide-sale) to Beijing, China. In case you haven't heard, the 2008 Olympic games are being hosted there. For $75,000, you get air transportation including deluxe airport transfers; five-star accommodations at the [Shangri-La Hotel](https://www.trendhunter.com/trends/conciergeled-walking-tours) for 5 nights; access to all Coca Cola hospitality tents and suites, "exceptional" seats to the Opening Ceremony celebration and other 'Week 1' events; all meals, and more. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 45% | Activity: 50% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel) ## Key Themes ### Key Themes Behind This Trend - **Luxury Travel Packages:** Creating exclusive travel packages for a variety of events and experiences to individuals and business clients. - **Sporting Event Hospitality:** Providing upscale hospitality services to customers attending sporting events. - **Corporate Sponsorship Experience:** Creating corporate event experiences through exclusive sponsorships and activations. ### Where This Applies - **Travel and Hospitality:** Companies can work to offer once-in-a-lifetime experiences to customers through creating specialized travel packages. - **Sports and Entertainment:** Hospitality services and exclusive sponsorships can help customers enhance the experience of attending and participating in sporting events. - **Corporate Event Planning:** Corporate entities can engage with consumers by creating unique experiences through sponsorships and activations of various events. ## Related on Trend Hunter - [Paris Olympics Smoothie Offerings](https://www.trendhunter.com/trends/one-day-5-deal.md) - [Festive Soda Brand Suites](https://www.trendhunter.com/trends/santas-suite-retreat.md) - [Exclusive Olympic Beer Sponsors](https://www.trendhunter.com/trends/michelob-ultras.md) - [Customized Soccer Tournament Packages](https://www.trendhunter.com/trends/world-cup-travel-packages.md) - [Hug-Inspired Olympics Campaigns](https://www.trendhunter.com/trends/cocacolas-summer-olympics-campaign.md) - [Personal Care-Focused Olympic Initiatives](https://www.trendhunter.com/trends/champions-clubhouse.md) - [Customer-Exclusive Brand Trips](https://www.trendhunter.com/trends/customer-brand-trip.md) - [Alcohol Sporting Partnerships](https://www.trendhunter.com/trends/ab-inbev.md) - [Exclusive Paris-Themed Cognacs](https://www.trendhunter.com/trends/martell-paris-exclusive-edition.md)