# High Fashion Hooligan Editorials The On The Way V Spain Feature Shows a Top Model Duo By Jana Pijak | Published 2012-10-20 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/on-the-way-v-spain References: [imageamplified](http://www.imageamplified.com/2012/10/v-spain-maryna-linchuk-river-viiperi-in-on-the-way-by-tim-zaragoza-david-gomez-willamediana-wwwimageamplifiedcom-image.html) & [vmagazinespain](http://vmagazinespain.com) Top models Maryna Linchuk and River Viiperi star in the 'On The Way' V Spain editorial. The duo is lensed by photographer Tim Zaragoza, who captures them in an [urban setting](https://www.trendhunter.com/trends/day-3-capsule-2) as they pose in over-the-top wardrobe selects. Featured in the publication's #14 issue, this editorial features cool couture looks from top labels that have been curated by the magazine's visionary fashion editor, David Gomez-Villamediana. From the graphic Givenchy by Riccardo Tisci collection to the 80s inspired looks from Balenciaga's latest line, the On The Way V Spain editorial showcases a wide variety of [daring fashions](https://www.trendhunter.com/trends/hm-x-glenn-martens) that range from formal to eclectic. Whether sharply dressed or channeling tough street hooligans, River and Maryna show their range and prove to embrace non-traditional style ideals. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 63% | Activity: 52% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Why This Trend Is Growing - **Eclectic Fashion:** Opportunities for designers to create unique and unconventional clothing pieces that cater to individualistic fashion tastes. - **Street Style Couture:** Potential for high-end fashion brands to incorporate urban influences and streetwear elements into their collections. - **Bold Wardrobe Selections:** Demand for avant-garde fashion editorials featuring bold, experimental clothing choices that push the boundaries of traditional fashion norms. ### Industries Being Reshaped - **Fashion Design:** Designers can explore new creative directions and challenge traditional fashion norms by incorporating eclectic and unconventional elements into their collections. - **Streetwear:** Streetwear brands can tap into the high-end fashion market by infusing urban influences into their designs and targeting fashion-forward consumers. - **Fashion Editorial:** Fashion magazines and publications can showcase avant-garde wardrobe selections to inspire readers to embrace non-traditional style ideals and experiment with their fashion choices. ## Related on Trend Hunter - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Edgy Backpack-Centric Fashion Shows](https://www.trendhunter.com/trends/at-the-edge-of-time.md) - [High Fashion Mud Runways](https://www.trendhunter.com/trends/balenciaga-2023-runway.md) - [Celebrity-Backed Luxury Menswear Campaigns](https://www.trendhunter.com/trends/luxury-menswear-campaign.md) - [Modern-Day Travel Campaigns](https://www.trendhunter.com/trends/modernday-travel.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Archetypal Fashion Debuts](https://www.trendhunter.com/trends/la-famiglia-collection.md)