# Inspiring Cross-Continent Ventures On the Up Tells the Story of Social Entrepreneurs in Africa By Rebecca Byers | Published 2012-07-31 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/on-the-up References: [ontheup.org.uk](http://www.ontheup.org.uk/index.php/about/) & [ontheup.org.uk](http://www.ontheup.org.uk/) On the Up is a project of READ International co-founders Rob and Nikki Wilson that endeavors to tell the inspiring stories of [social entrepreneurs working across Africa](https://www.trendhunter.com/trends/global-hub). Seeking to inspire change, aim the spotlight on social innovators working on the continent and prove that Africa really is "on the up," Rob and Nikki Wilson completed an grand journey of 7890 from Cape Town to Cairo to meet the entrepreneurs transforming Africa. Receiving financial support from the Winston Church Memorial Trust and support from the Vodafone Foundation, who gifted them with unlimited mobile connectivity across Africa, Rob and Nikki Wilson blogged their way up the continent. Upon their return, they amalgamated their stories into a book upon their return home filled with the inspiring stories they encountered on their trip that took them through 10 countries on buses, trains, planes, motorcycles, bicycles and more. **Contact Information** On the Up [website](http://www.ontheup.org.uk/) On the Up on [Facebook](http://www.facebook.com/ontheupcapetocairo) On the Up on [Twitter](http://twitter.com/iamrobertwilson/) On the Up on [YouTube](http://www.youtube.com/user/ontheupcapetocairo) ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 5% | Activity: 30% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Activism](https://www.trendhunter.com/activism) ## Key Themes ### What Makes This Trend Stand Out - **Social Entrepreneurship in Africa:** Opportunity to support and invest in social entrepreneurs who are making a positive impact in Africa. - **Inspiring Stories of Change:** Opportunity to share and promote inspiring stories of individuals and organizations creating change in Africa. - **Cross-continent Collaboration:** Opportunity to foster collaborations and partnerships between social entrepreneurs across different African countries. ### Sectors Adopting This - **Publishing:** Disruptive innovation opportunity: Create a platform or publication that showcases and amplifies the stories of social entrepreneurs in Africa. - **Technology:** Disruptive innovation opportunity: Develop digital platforms or tools that connect social entrepreneurs in Africa and provide them with resources and support. - **Non-profit/philanthropy:** Disruptive innovation opportunity: Establish funding programs or organizations that specifically focus on supporting social entrepreneurs in Africa. ## Related on Trend Hunter - [Entrepreneurial Journey Insights](https://www.trendhunter.com/trends/founder-folks.md) - [Supportive Entrepreneur Communities](https://www.trendhunter.com/trends/successful-startups.md) - [Rwandan E-Bike Expansions](https://www.trendhunter.com/trends/ampersand-1.md) - [Startup Revival Platforms](https://www.trendhunter.com/trends/failedups.md) - [Resilience-Focused Children's Books](https://www.trendhunter.com/trends/savvy-suzanna.md) - [Connective Non-Profit Funding](https://www.trendhunter.com/trends/wingtap.md) - [Luxury Adventure Travel Platforms](https://www.trendhunter.com/trends/luxury-adventure-travel.md) - [African Creator Economy Platforms](https://www.trendhunter.com/trends/sony-innovation-fund.md) - [African Fashion Futures Incubators](https://www.trendhunter.com/trends/african-fashion-futures-incubator.md)