# Muddy Editorials 'On the Run' in Vogue Hommes International Shows Being Dirty is Hot By Marissa Brassfield | Published 2009-09-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/on-the-run-vogue-hommes-international References: [thefashionisto](http://thefashionisto.com/blog/2009/09/on-the-run-jamie-dornan-by-cedric-buchet/) & [menstyle.fr](http://www.menstyle.fr/magazine/) This photo set is called 'On the Run' for [Vogue](https://www.trendhunter.com/trends/forever-care) Hommes International, and it features Jamie Dornan getting dirty for photographer Cédric Buchet. Dornan plays in mud, lounges around in [filthy jeans](https://www.trendhunter.com/trends/asics-gelventure-6) and messes around with what looks like a didgeridoo. Who says fashion has to be clean and well-groomed? Check out more images from 'On the Run' in Vogue Hommes International in the gallery above, and keep clicking for more filthy features from Trend Hunter's archives. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 55% | Activity: 24% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Why This Trend Is Growing - **Dirty Fashion:** Opportunity to create fashion lines that embrace being dirty and unconventional. - **Unconventional Modeling:** Opportunity to showcase models in unconventional settings and activities. - **Mud Art:** Opportunity to experiment with mud as a medium for art and photography. ### Industries Being Reshaped - **Fashion:** Dirty fashion can disrupt the traditional clean and well-groomed fashion industry. - **Photography:** Opportunity for photographers to experiment with unconventional settings and models. - **Art:** Mud as a medium for art can disrupt traditional art practices. ## Related on Trend Hunter - [Dirty-Resembling Luxe Undergarments](https://www.trendhunter.com/trends/dirty-willy-underwear.md) - [Fantastical Hyper-Utility Fashion Liness](https://www.trendhunter.com/trends/dirty-dirty-jobs.md) - [Disruptive Fashion Art Galleries](https://www.trendhunter.com/trends/dirty-looks.md) - [Purposefully Stained Luxe Trousers](https://www.trendhunter.com/trends/pee-stain-denim.md) - [Provocative Fall Fragrances](https://www.trendhunter.com/trends/borntostandout-fall-2024.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Singer-Led Fashion Campaigns](https://www.trendhunter.com/trends/pour-homme-and-neighborhood.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Cinematic Thriller-Inspired Runways](https://www.trendhunter.com/trends/jw-anderson-fw-2024.md)