# Behind-the-Scenes Singer Photography The On The Run Backstage Gives People Rare Glimpse of Trailer By Meghan Young | Published 2014-06-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/on-the-run-backstage References: [popsugar](http://www.popsugar.com/Beyonce-Knowles-Blake-Lively-Run-Pictures-35059618) & [beyonce](http://www.beyonce.com/) Just over a month ago, Beyonce and Jay Z released an epic trailer for their upcoming On The Run concert tour that is happening this summer; the Queen B herself has just released On The Run backstage images that give people a rare glimpse into what goes on behind-the-scenes of such productions. Not only do the stars of the film make an appearance eating hamburgers and drinking whiskey, so too do their illustrious guests including Jake Gyllenhaal, Blake Lively and Rashida Jones. Captured in both black and white as well as color, the On The Run backstage images is as full of cameras and lights as it is their famous pals. People will enjoy this treat. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 36% | Activity: 4% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Key Themes Behind This Trend - **Backstage Photography:** There is a growing trend of capturing behind-the-scenes moments in industries like music and film, offering a unique perspective to fans. - **Celebrity Lifestyle:** There is a trend of celebrities sharing glimpses into their personal lives, providing an opportunity for brands to partner with them to promote lifestyle products. - **Exclusive Content Access:** There is a rising trend of providing exclusive access to behind-the-scenes content, creating a sense of exclusivity and engagement among fans. ### Where This Applies - **Music:** The music industry can leverage behind-the-scenes photography to create hype around concert tours and engage fans in a unique way. - **Film:** The film industry can use behind-the-scenes photography to build anticipation for upcoming movies and generate excitement among moviegoers. - **Branding and Advertising:** Brands can partner with celebrities to create behind-the-scenes content that promotes their products and aligns with their target audience's interests. ## Related on Trend Hunter - [Singer-Themed Art Exhibitions](https://www.trendhunter.com/trends/flannels-x.md) - [Celeb-Backed Workout Series](https://www.trendhunter.com/trends/peloton-and-beyonc.md) - [Artist-Launched Tour Books](https://www.trendhunter.com/trends/eras-tour-book.md) - [Country Album-Celebrating Combos](https://www.trendhunter.com/trends/cowboy-combo-meals.md) - [Popstar VIP Fan Experiences](https://www.trendhunter.com/trends/jonas-brothers-join-turo.md) - [Beautifying Pre-Concert Pop-Ups](https://www.trendhunter.com/trends/break-in-case-of-glamergency.md) - [Themed Celebrity Activations](https://www.trendhunter.com/trends/sheraton-centre-toronto.md) - [Music-Informed Fashion Collections](https://www.trendhunter.com/trends/roc-nation-and-moncler.md) - [Concert-Themed Cocktail Flights](https://www.trendhunter.com/trends/cocktail-flight.md)