# Canned Exclusive Manhattans On the Rocks Debuts the Limited-Release 'The Manhattan' By Grace Mahas | Published 2021-12-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/on-the-rocks-premium-cocktails References: [prnewswire](https://www.prnewswire.com/news-releases/on-the-rocks-premium-cocktails-expands-ready-to-serve-portfolio-with-introduction-of-limited-edition-manhattan-301434121.html?tc=eml_cleartime)  On The Rocks™ Premium [Cocktails](https://www.trendhunter.com/trends/bulleit-crafted-cocktails), "the [ready-to-serve cocktail brand](https://www.trendhunter.com/trends/coppa-cocktails) created by master mixologists with award-winning cocktail programs," recently expanded its portfolio with the introduction of 'The Manhattan.' The limited-release [pre-mixed crafted cocktail](https://www.trendhunter.com/trends/canned-coppa-cocktails) boasts natural ingredients alongside premium Basil Hayden Dark Rye Whiskey. The ready-to-drink beverage will appeal to consumers looking for a quick yet delicious beverage. "On The Rocks was founded on the commitment to deliver constant innovation for the modern cocktail drinker, and we are thrilled to now offer a limited-release for those searching for the perfect Manhattan," says Rocco Milano, Co-Founder and Global Brand Ambassador of On The Rocks Premium Cocktails. "As a brand built on delivering bartender crafted, quality cocktails, this latest expression is a great complement and exciting extension to our growing portfolio." Image Credit: On The Rocks™ Premium Cocktails ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 35% | Activity: 63% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Crafted-cocktails-go-retail:** As pre-packaged, premium cocktails gain popularity, there is an opportunity for bars and restaurants to expand their reach by offering exclusive pre-mixed cocktails with unique flavors and packaging. - **Natural-premium-ingredients:** Consumer preference towards premium and natural ingredients creates opportunities for expansion in the pre-mixed, craft cocktail industry. - **Limited-release-collections:** Limited-release collections, like On The Rocks™'s 'The Manhattan,' offer brands the opportunity to create excitement and urgency among consumers around unique, limited-edition packaged products. ### Who This Affects Most - **Alcohol:** As pre-mixed cocktails continue to gain in popularity, new opportunities arise for alcohol brands to offer customers easy, convenient access to bar-quality mixed drinks in their own home. - **Hospitality:** By creating unique, pre-mixed cocktails with exclusive flavors, members of the hospitality industry can generate additional revenues by sharing their legendary craft cocktails with customers in an innovative new way. - **Retail:** As pre-made cocktails gain popularity, there is an opportunity for retailers to create exclusive partnerships with trendy brands and offer new, exciting, easy-to-serve cocktail options to customers. ## Related on Trend Hunter - [Ready-to-Sip Sparkling Cocktails](https://www.trendhunter.com/trends/on-the-rocks-cans.md) - [Ready-to-Pour Mixologist Cocktails](https://www.trendhunter.com/trends/on-the-rocks-strawberry-daiquiri.md) - [Japanese-Style Bottled Cocktails](https://www.trendhunter.com/trends/on-the-rocks-x-house-of-suntory.md) - [Pre-Bottled Classic Daiquiris](https://www.trendhunter.com/trends/classic-daiquiri.md) - [Ready-to-Pour Whiskey Sours](https://www.trendhunter.com/trends/spiced-pear-whiskey-sour.md) - [RTD Lemon Drop Martinis](https://www.trendhunter.com/trends/lemon-drop-martini.md) - [Bartender-Approved Premixed Cocktails](https://www.trendhunter.com/trends/bulleit-crafted-cocktails.md) - [Pre-Batched RTD Cocktails](https://www.trendhunter.com/trends/batch-bottle.md) - [Ready-To-Drink Classic Cocktails](https://www.trendhunter.com/trends/readytodrink-classic-cocktails.md)