# Demure Glass Cocktail Packaging On the Rocks Offers Glass and PET Bottles in Various Sizes By Grace Mahas | Published 2021-07-12 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/on-the-rocks-1 References: [packworld](https://www.packworld.com/industry/beverage/article/21440265/on-the-rocks-readytodrink-cocktail-brand-doubles-sales-in-first-half-of-2020) & [ontherockscocktails](https://www.ontherockscocktails.com/) On [the Rocks](https://www.trendhunter.com/trends/on-the-rocks-cans), the alcohol brand founded in 2015 by Patrick Halbert, Andrew Gill, and [Rocco Milano](https://www.trendhunter.com/trends/black-mirror-finish), offers a range of ready-to-drink cocktails in glass and PET bottles in sizes 375mL, 200mL, and 100mL. The brand boasts various beverages including the Margarita, Jalapeno Pineapple Margarita, the Cosmopolitan, the Mai Tai, the Aviation, and the Old Fashioned – all of which boast a minimalist and demure aesthetic. On the Rocks worked with Berlin Packaging and their [Studio One Eleven](https://www.trendhunter.com/trends/fragments-becoming) design team to create a portfolio of custom bottles. Studio One Eleven drew inspiration from "traditional spirits silhouettes when designing the sleek, round-shouldered bottle with a long neck." On the Rocks is now available in both the US and Canada. Image Credit: On the Rocks ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 35% | Activity: 15% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Why This Trend Is Growing - **Sustainable Beverage Packaging:** The trend towards using eco-friendly materials for beverage packaging offers an opportunity for disruptive innovation in materials science and packaging design. - **Premium Ready-to-drink Cocktails:** The trend towards offering sophisticated and artisanal class of ready-to-drink cocktails creates an opportunity for disruptive innovation in mixology and beverage manufacturing. - **Customized Packaging Design:** The trend towards personalized and unique beverage packaging designs offers an opportunity for disruptive innovation in packaging design and marketing solutions. ### Industries Being Reshaped - **Beverage Packaging Industry:** The industry could innovate toward developing more sustainable packaging solutions by exploring alternative materials and design concepts. - **Alcoholic Beverage Industry:** The industry could invest in designing premium ready-to-drink cocktails and offer variety, quality and innovation through mixology and flavor experimentation. - **Packaging Design Industry:** The industry could innovate toward creating more personalized and unique customized packaging designs that fit brands and products' needs. ## Related on Trend Hunter - [Ready-to-Sip Sparkling Cocktails](https://www.trendhunter.com/trends/on-the-rocks-cans.md) - [Ready-to-Pour Mixologist Cocktails](https://www.trendhunter.com/trends/on-the-rocks-strawberry-daiquiri.md) - [Canned Exclusive Manhattans](https://www.trendhunter.com/trends/on-the-rocks-premium-cocktails.md) - [Stackable Bottled Cocktails](https://www.trendhunter.com/trends/bloc-bottled-cocktails.md) - [Japanese-Style Bottled Cocktails](https://www.trendhunter.com/trends/on-the-rocks-x-house-of-suntory.md) - [Bulk Artisan Cocktail Products](https://www.trendhunter.com/trends/the-drinks-bureau-cocktails.md) - [Pre-Bottled Classic Daiquiris](https://www.trendhunter.com/trends/classic-daiquiri.md) - [Paper Bottle-Packaged Cocktails](https://www.trendhunter.com/trends/world-of-zing-cocktails.md) - [Blue Hawaiian Cocktails](https://www.trendhunter.com/trends/blue-hawaiian-cocktail.md)