# Smoky Menswear Editorials 'On the Hunt' in VNFOLD Navigates a Post-Apocalyptic World By Marissa Brassfield | Published 2010-10-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/on-the-hunt-in-vnfold References: [thefashionisto](http://thefashionisto.com/aris-schwabe-by-eric-hason-for-vnfold/) & [vnfold](http://www.vnfold.com/fashion/177) 'On the Hunt' in VNFOLD sees model Aris Schwabe in fashion from Y-3 and Prada, navigating a smoky, post-apocalyptic world. Schwabe vamps in spiked, fringed headbands, mesh-faced hoods and leather outerwear, rocking [avant-garde hair](https://www.trendhunter.com/trends/day-3-capsule-2) by Taka Tokuyama. Eric Hason shot 'On the Hunt' in VNFOLD, and Keith S. Washington is responsible for the styling and art direction. **Implications** - The costume designer for the editorial, Shell Weinzierl, dresses the models in a lot of [dark clothing](https://www.trendhunter.com/trends/at-the-edge-of-time) that looks like it is over-sized. The over-sized pieces match the mood the of [post-apocalyptic editorial](https://www.trendhunter.com/trends/paranoid-fw25) perfectly. The makeup was done by Hiro, who powdered and dirtied-up the girls' faces. The images are mysterious and completely captivating. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 35% | Activity: 19% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What's Driving This Trend - **Post-apocalyptic Fashion:** Disruptive innovation opportunities include creating sustainable and functional clothing designs inspired by post-apocalyptic aesthetics. - **Avant-garde Hair:** Disruptive innovation opportunities exist in developing innovative hair products and styling techniques that push traditional boundaries. - **Mysterious Editorials:** Disruptive innovation opportunities lie in creating immersive and interactive editorial experiences that captivate audiences. ### Who This Affects Most - **Fashion:** Disruptive innovation opportunities can be found in creating eco-friendly and sustainable fashion designs inspired by post-apocalyptic themes. - **Beauty:** Disruptive innovation opportunities exist in developing unique and unconventional beauty products and techniques that complement avant-garde hairstyles. - **Media & Publishing:** Disruptive innovation opportunities lie in creating interactive and engaging editorial content that intrigues and captivates audiences in new and innovative ways. ## Related on Trend Hunter - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Futuristic Statement Fashion](https://www.trendhunter.com/trends/the-future-is-not-set.md) - [Urban Layered Outdoor Fashion](https://www.trendhunter.com/trends/andwander-fw25.md) - [Fall-Centric Dynamic Fashion Capsules](https://www.trendhunter.com/trends/undercover-5.md) - [Conceptual Memory-Themed Fashion](https://www.trendhunter.com/trends/paranoid-fw25.md) - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md) - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Identity-Exploring Clothing](https://www.trendhunter.com/trends/shapes-we-take.md)